Catalog 2016-2017 > Graduate and Continuing Studies > Graduate and Continuing Studies Degree Programs > Graduate Study in the Sykes College of Business > Marketing Concentration
The marketing concentration provides students with a broad-based education in what it means for an organization to be truly market driven. Class projects involve students in making decisions about product development, pricing, promotion, marketing research, sales compensation, cost containment and production scheduling. Students may take courses that cover advertising, marketing management, service quality, market research, marketing strategy and international marketing.
Total Credit Hours: 12