Catalog 2021-2022

Master of Science in Marketing

The Master of Science in Marketing integrates cutting-edge theory and application to prepare students for successful careers in the marketing field. The degree provides an innovative and specialized academic curriculum while enhancing career skills in marketing. Given the diverse career tracks in marketing, this program allows the flexibility to design a personalized course of study based on individual goals and interests.

Degree Requirements

Prerequisite Courses: (16 credits)

ACC 500Essentials of Financial Accounting

2

ACC 501Essentials of Managerial Accounting

2

FIN 500Foundations of Finance

2

ECO 500Foundational Economics for Managers

4

QMB 500Statistics for Decision Makers

4

MKT 500Introduction to Marketing

2

All Business Essentials requirements must be met prior to taking the MS-MKT core. Please see the Business Essentials section for more information.

Required MS-MKT Courses: (16 credit hours)

MKT 610Strategic Marketing Analysis

4

MKT 612Business Research Methods

4

MKT 614Professional Selling and Sales Management

4

MKT 700Marketing Capstone

4

Elective Courses: Any 4 of the following (14 - 16 credit hours)

MKT 613Global Marketing

4

MKT 617Marketing Analytics

4

MKT 652Services Marketing and Management

4

MKT 654Strategic Brand Management

4

MKT 656Digital Marketing

4

MKT 657Buyer Behavior

4

MKT 658Sport Marketing

4

MKT 690Internship

1-4

MKT 695Special Topics in Marketing

1-4

MKT 699Independent Study in Marketing

1-4

ITM 608Information Systems and Operations Management

4

ITM 615Data Mining for Business

4

MKT 613: May be substituted with an approved graduate-level College of Business international travel course)

Total Credit Hours: 30-48