Four-Year Degree Plan for Major in Marketing

Note that this is a sample four-year plan. There are other course sequences that will allow a student to graduate within four years as long as prerequisite courses are taken in the proper sequence. This sample plan does not guarantee course availability, and adjustments to students’ plans may be necessary if they are unable to take specific courses during specific semesters. Students who are placed into lower level FYW, MAT or other prerequisite courses will need to adjust their four-year plans accordingly. Similarly, students who bring in Advanced Placement, Dual Enrollment or transfer credit for courses will need to adjust their four-year plans. A minimum of a 2.0 GPA both overall and in the major is required for graduation. In addition to major requirements, all components of the Baccalaureate Experience must be completed in order to successfully graduate.

Degree Requirements

First (Freshman) Year - Fall Semester

BUS 101Introduction to Global Business

4

ECO 204Principles of Microeconomics

4

MAT 225Calculus for Business

4

FYW 101Writing and Inquiry

4

GTW 101Gateways

1

or

HON 101Pathways to Honors 1

1

Total Credit Hours:17

First (Freshman) Year - Spring Semester

ACC 202Financial Accounting Information

4

ECO 205Principles of Macroeconomics

4

Social Science (Bacc. Exp.)

3

SPE 208Speech for Business and the Professions

4

GTW 102Gateways II

1

or

HON 102Pathways to Honors 2

1

Total Credit Hours:16

Second (Sophomore) Year - Fall Semester

ACC 203Managerial Accounting

4

AWR 201Writing and Research

4

Natural Science (Bacc. Exp.)

3

General Elective

4

Total Credit Hours:15

Second (Sophomore) Year - Spring Semester

QMB 210Managerial Statistics

4

ITM 220Management Information Systems

4

Social Science (Bacc. Exp)

4

General Elective

4

Total Credit Hours:16

Third (Junior) Year - Fall Semester

BUS 221Business Law and Social Responsibility

4

MGT 330Principles of Management

4

MKT 300Principles of Marketing

4

Humanities/Fine Arts (Bacc. Exp.)

3

Total Credit Hours:15

Third (Junior) Year - Spring Semester

MKT 360Marketing Research

4

FIN 310Financial Management

4

Social Science (Bacc. Exp)

4

MKT Marketing elective

4

Total Credit Hours:16

Fourth (Senior) Year - Fall Semester

MKT 450Marketing Strategy

4

Natural Science (Bacc. Exp.)

3

MKT Marketing elective

4

General Elective

3

Total Credit Hours:14

Fourth (Senior) Year - Spring Semester

MGT 431Practical Strategic Assessment

4

MKT Marketing elective

4

Humanities/Fine Arts (Bacc. Exp.)

4

General Elective

4

Total Credit Hours:16

Total Credit Hours: 124

  • SPE 208 fulfills 4 credit hours of the Humanities/Fine Arts requirement.
  • Natural Science courses must be from different areas, one in biology and the other in chemical or physical science.
  • Prerequisites are strictly enforced.