Marketing Minor

Degree Requirements

Requirements for a minor in marketing:

BUS 101Introduction to Global Business

4

ACC 202Financial Accounting Information

4

ECO 204Principles of Microeconomics

4

MKT 300Principles of Marketing

4

MKT 360Marketing Research

4

MKT 450Marketing Strategy

4

Total Credit Hours:24

One of the following:

MKT 352Services Marketing and Management

4

MKT 354Buyer Behavior

4

MKT 371Personal Selling and Sales Management

4

MKT 372Retail and Distribution Management

4

MKT 410Global Marketing

4

MKT 411Promotion and Branding Strategies

4

Total Credit Hours:4

Note: Check the course descriptions for all prerequisites to courses.

Total Credit Hours: 28