Catalog 2021-2022

MKT 610 Strategic Marketing Analysis

For graduate students only. Focuses on the rapidly evolving concepts and analytical techniques that facilitate strategic plan development using interactive simulations and real-world case studies. Topics include analytical prerequisites for planning, formal strategic planning methods, the delivery of high levels of customer values, measurement of marketing metrics, and applicable research techniques in the context of marketing management.




MKT 500 and ECO 500.