Catalog 2021-2022

MKT 617 Marketing Analytics

Businesses today have access to an increasingly large amount of consumer data that they can utilize to develop marketing strategies to better meet customer needs and outperform competition.  In this class, you will learn the marketing strategies and theories that guide these strategic marketing decisions as well as the data analysis tools that will deliver you the insights you need to drive your company forward. This course is very application-oriented relying primarily on projects, cases and data sets to reach the overall course objectives.




QMB 500