Catalog 2021-2022

Marketing Concentration

The marketing concentration provides students with a broad-based education in what it means for an organization to be truly market driven. Class projects involve students in making decisions about product development, pricing, promotion, marketing research, sales compensation, cost containment and production scheduling. Students may take courses that cover advertising, marketing management, service quality, market research, marketing strategy and international marketing.

Concentration Requirements

Required courses for marketing concentration:

MKT 612Business Research Methods

4

Two of the following:

MKT 613Global Marketing

4

MKT 614Professional Selling and Sales Management

4

MKT 652Services Marketing and Management

4

MKT 654Strategic Brand Management

4

MKT 656Digital Marketing

4

MKT 657Buyer Behavior

4

MKT 658Sport Marketing

4

MKT 695Special Topics in Marketing

1-4

MKT 700Marketing Capstone

4

Total Credit Hours: 12