Catalog 2015-2016 > College of Arts and Letters > Department of Communication > Advertising and Public Relations Major
The major in advertising and public relations is designed to prepare students for professional and academic opportunities in strategic communications, as well as for the pursuit of advanced degrees. Students will have the opportunity to develop critical thinking capabilities, specialized knowledge, practical skills, technical competencies and the theoretical framework necessary to address real-world communication problems in advertising and public relations.
Core courses provide foundations in advertising, marketing, public relations, culture and society, visual aesthetics, writing, research, design, production and strategic problem-solving. Students must take a minimum of 68 credit hours to fulfill the requirements of the major.
The ADPR major consists of two areas: core requirements (28 credits) and concentration requirements (40 credits), which include both required courses and electives. Each ADPR major will choose one of three concentrations: advertising creative, public relations, or a general advertising and public relations concentration. Each graduating senior in the ADPR major, regardless of concentration, must submit a portfolio of work for evaluation by the ADPR faculty. Core requirements and concentrations are as follows:
Required Concentration Courses (24 credit hours)
ADPR majors choosing the Advertising Creative Concentration must complete the following courses to fulfill the major:
One of the following:
ADPR majors choosing a concentration in Advertising Creative must complete 8 credit hours from the following list of electives:
Students are encouraged to participate in internships for credit or noncredit. For the Advertising Creative Concentration, credit for internships (COM 354) will count toward general education electives rather than toward the major.
ADPR majors choosing the Public Relations Concentration must complete the following courses to fulfill the major:
Required courses (28 credits)
ADPR majors choosing the General Concentration must complete the following courses to fulfill the major: