Advertising and Public Relations Major

The major in advertising and public relations is designed to prepare students for professional and academic opportunities in strategic communications, as well as for the pursuit of advanced degrees. Students will have the opportunity to develop critical thinking capabilities, specialized knowledge, practical skills, technical competencies and the theoretical framework necessary to address real-world communication problems in advertising and public relations.

Core courses provide foundations in advertising, marketing, public relations, culture and society, visual aesthetics, writing, research, design, production and strategic problem-solving. Students must take a minimum of 68 credit hours to fulfill the requirements of the major.

The ADPR major consists of two areas: core requirements (28 credits) and concentration requirements (40 credits), which include both required courses and electives. Each ADPR major will choose one of three concentrations: advertising creative, public relations, or a general advertising and public relations concentration. Each graduating senior in the ADPR major, regardless of concentration, must submit a portfolio of work for evaluation by the ADPR faculty. Core requirements and concentrations are as follows:

Degree Requirements

Core (28 credit hours)

All ADPR majors, regardless of concentration, must complete the following courses to fulfill the major:
ART 210Beginning Digital Arts

4

COM 222Media Aesthetics and Creativity

4

COM 224Mass Media and Society

4

COM 283Principles of Advertising

4

COM 284Principles of Public Relations

4

COM 436Critical Studies in Public Communication

4

COM 470Communication Research Methods

4

Total Credit Hours:28

Advertising Creative Concentration (40 credit hours)

Required Concentration Courses (24 credit hours)

 

ADPR majors choosing the Advertising Creative Concentration must complete the following courses to fulfill the major:

 

One of the following:

ART 153Beginning Drawing

4

ART 154Figure Drawing

4

Total Credit Hours:4

All of the following:
ART 204Beginning Design

4

ART 305Introduction to Graphic Design

4

COM 232Visual Literacy

4

COM 383Writing for Advertising

4

COM 583Advertising Campaigns

4

Total Credit Hours:20

Advertising Creative Concentration History/Theory Electives (8 credit hours)

ADPR majors choosing the Advertising Creative Concentration must complete 8 credit hours from the following list of electives. At least 4 credit hours must be taken at the 300-level or above.
ART 211Art and Technology

4

ART 277Modern Art

4

ART 281History of Graphic Design

4

COM 301Introduction to Organizational Communication

4

COM 323Frontiers of Communication

4

COM 327Communication and Law

4

COM 332Television Criticism

4

COM 334Information and the New World Order

4

COM 365Critical Analysis of Media Events

4

COM 370Women, Film and Popular Culture

4

COM 380Culture, Society and Computing Technology

4

COM 425Information Technology and Human Values

4

COM 426Public Opinion, the Media and Power

4

COM 431Traditions of Digital Media

4

COM 443Communication and Cultural Studies

4

COM 466International Advertising

4

MKT 300Principles of Marketing

4

MKT 354Buyer Behavior

4

Total Credit Hours:8

Advertising Creative Concentration Authoring and Production electives (8 credit hours)

ADPR majors choosing a concentration in Advertising Creative must complete 8 credit hours from the following list of electives:

ART 208Beginning Photography

4

ART 217Beginning 3-D Animation

4

ART 306Graphic Design II

4

ART 309Typography

4

ART 310Advanced Digital Arts

4

ART 311Online Production

4

COM 226Introduction to Scriptwriting for Motion Pictures and Television

4

COM 241Introduction to Sound, Image and Motion

4

COM 303Studio Television I

4

COM 312Narrative Production

4

COM 315Web Design

4

COM 333Studio Television II

4

COM 340Screenwriting I

4

COM 346Writing for Interactive Media

4

COM 348Writing the Situation Comedy

4

COM 373Interactive Journalism Production

4

COM 381Digital Imaging

4

COM 392-399Independent Study in Communication

1-4

JOU 221Multimedia Journalism I: The Digital Tool Kit

4

JOU 304Multimedia Journalism II: The Converged Newsroom

4

MKT 411Promotion and Branding Strategies

4

PHL 308Film Aesthetics

4

WRI 200Introduction to Creative Writing

4

WRI 240Writing Drama

4

WRI 260Fiction Writing I

4

Total Credit Hours:8

Advertising Creative Concentration: Internships

Students are encouraged to participate in internships for credit or noncredit. For the Advertising Creative Concentration, credit for internships (COM 354) will count toward general education electives rather than toward the major.

Public Relations Concentration (40 credit hours)

Required Concentration Courses (24 credit hours)

 

ADPR majors choosing the Public Relations Concentration must complete the following courses to fulfill the major:

COM 225Media Writing

4

COM 302Digital Arts for Professional Communication

4

COM 384Writing for Public Relations

4

COM 584Public Relations Campaigns

4

Total Credit Hours:16

One of the following courses:
BUS 101Introduction to Global Business

4

COM 301Introduction to Organizational Communication

4

Total Credit Hours:4

And one of the following courses:
COM 241Introduction to Sound, Image and Motion

4

COM 315Web Design

4

JOU 221Multimedia Journalism I: The Digital Tool Kit

4

Total Credit Hours:4

Public Relations Concentration Authoring and Production electives (8 credit hours)

ADPR majors choosing the Public Relations concentration must complete 8 credit hours from the following list of electives. At least 4 credit hours must be taken at the 300- level or above.
COM 234Topics in Communication

1-4

COM 325Writing for Broadcast News

4

COM 346Writing for Interactive Media

4

COM 373Interactive Journalism Production

4

COM 383Writing for Advertising

4

JOU 271News Reporting and Writing

4

JOU 273Practicum in Student Publications

1-4

JOU 304Multimedia Journalism II: The Converged Newsroom

4

JOU 371Feature Writing

4

WRI 200Introduction to Creative Writing

4

WRI 220Writing on and for the Web

4

WRI 242Publication Editing and Design

2-4

WRI 274Creative Nonfiction

4

WRI 281Technical Writing

4

WRI 285Information Design

4

Total Credit Hours:8
WRI 242 and JOU 273 may be repeated for up to 4 credits in the major.

Public Relations Concentration Other electives (8 credit hours)

ADPR students choosing a concentration in Public Relations must complete 8 credit hours from the following list of electives. A maximum of 4 credit hours of internship can be counted toward the ADPR major in the Public Relations Concentration. Additional internship credits may be counted toward general education electives. No more than 8 credit hours of independent study may be counted toward electives in this concentration.
SPE 200Oral Communication

4

SPE 208Speech for Business and the Professions

4

SPE 310Interpersonal Communication

4

SPE 330-332Special Topics in Speech

2-4

COM 354Internship in Communication

1-4

COM 392-399Independent Study in Communication

1-4

COM 499Senior Project

4

Total Credit Hours:8

Advertising and Public Relations General Concentration (40 credit hours)

Required courses (28 credits)

ADPR majors choosing the General Concentration must complete the following courses to fulfill the major:

COM 225Media Writing

4

COM 232Visual Literacy

4

COM 383Writing for Advertising

4

COM 384Writing for Public Relations

4

Total Credit Hours:16

One of the following courses:
COM 241Introduction to Sound, Image and Motion

4

COM 315Web Design

4

JOU 221Multimedia Journalism I: The Digital Tool Kit

4

Total Credit Hours:4

One of the following courses:
ART 305Introduction to Graphic Design

4

COM 302Digital Arts for Professional Communication

4

Total Credit Hours:4

And one of the following courses:
COM 583Advertising Campaigns

4

COM 584Public Relations Campaigns

4

Total Credit Hours:4

Advertising and Public Relations General Concentration Electives (12 credits)

ADPR majors choosing a General concentration must complete 12 credit hours from the following lists of electives. At least 8 credit hours must be taken at the 300-level or above. No more than 8 credit hours of independent study may be counted toward electives in this concentration.
ART 153Beginning Drawing

4

ART 204Beginning Design

4

ART 208Beginning Photography

4

ART 217Beginning 3-D Animation

4

ART 306Graphic Design II

4

ART 308Advanced Photography

4

ART 310Advanced Digital Arts

4

ART 410Special Problems in Digital Art

1-6

BUS 101Introduction to Global Business

4

COM 234Topics in Communication

1-4

COM 241Introduction to Sound, Image and Motion

4

COM 301Introduction to Organizational Communication

4

COM 303Studio Television I

4

COM 315Web Design

4

COM 323Frontiers of Communication

4

COM 325Writing for Broadcast News

4

COM 327Communication and Law

4

COM 333Studio Television II

4

COM 334Information and the New World Order

4

COM 337Corporate Uses of Media

4

COM 339Mobile Application Design

4

COM 346Writing for Interactive Media

4

COM 354Internship in Communication

1-4

COM 373Interactive Journalism Production

4

COM 380Culture, Society and Computing Technology

4

COM 381Digital Imaging

4

COM 392-399Independent Study in Communication

1-4

COM 401Intercultural Communication

4

COM 426Public Opinion, the Media and Power

4

COM 431Traditions of Digital Media

4

COM 443Communication and Cultural Studies

4

COM 466International Advertising

4

COM 499Senior Project

4

COM 583Advertising Campaigns

4

COM 584Public Relations Campaigns

4

ECO 204Principles of Microeconomics

4

GWA 100Introduction to Government and World Affairs

4

GWA 200American Government

4

GWA 201World Affairs

4

GWA 202International Political Economy

4

GWA 203Political Parties and Interest Groups

4

LJA 204Introduction to Law and the Legal System

4

GWA 210Urban Politics and Policy

4

GWA 220The Congress and the Presidency

4

GWA 302Modern Legal and Political Thought

4

GWA 304Public Policy Analysis

4

GWA 326Political Campaigns and Electoral Politics

4

JOU 221Multimedia Journalism I: The Digital Tool Kit

4

JOU 271News Reporting and Writing

4

JOU 273Practicum in Student Publications

1-4

JOU 304Multimedia Journalism II: The Converged Newsroom

4

JOU 371Feature Writing

4

MKT 300Principles of Marketing

4

MKT 354Buyer Behavior

4

MKT 371Personal Selling and Sales Management

4

MKT 410Global Marketing

4

MKT 411Promotion and Branding Strategies

4

MKT 450Marketing Strategy

4

SPE 200Oral Communication

4

SPE 208Speech for Business and the Professions

4

SPE 310Interpersonal Communication

4

SPE 330-332Special Topics in Speech

2-4

WRI 200Introduction to Creative Writing

4

WRI 220Writing on and for the Web

4

WRI 242Publication Editing and Design

2-4

WRI 274Creative Nonfiction

4

WRI 281Technical Writing

4

WRI 285Information Design

4

Total Credit Hours:12
JOU 273 and WRI 242 may be taken for up to 4 credits in each major.