Advertising and Public Relations

The major in advertising and public relations is designed to prepare students for professional and academic opportunities in strategic communications, as well as for the pursuit of advanced degrees. Students will have the opportunity to develop critical thinking capabilities, specialized knowledge, practical skills, technical competencies and the theoretical framework necessary to address real-world communication problems in advertising and public relations.

Core courses provide foundations in advertising, marketing, public relations, culture and society, visual aesthetics, writing, research, design, production and strategic problem solving. Students must take a minimum of 68 credit hours to fulfill the requirements of the major.

The ADPR major consists of 68 credit hours, including core requirements (40 credits) and concentration core and elective courses (28 credits). Each ADPR major will choose one of three concentrations:

1. advertising creative concentration,

2. public relations concentration or

3. general advertising and public relations concentration

Each graduating senior in the ADPR major, regardless of concentration, must submit a portfolio of work for evaluation by the ADPR faculty.

Degree Requirements

Major core (28 hours)

All ADPR majors, regardless of concentration, must complete the following courses to fulfill the major:

COM 222	Media Aesthetics and Creativity	4
COM 224	Media and Society	4
COM 225	Media Writing	4
COM 283	Principles of Advertising	4
COM 284	Principles of Public Relations	4
COM 436	Communication and Media Ethics	4
COM 470	Communication Research Methods	4
Total Credit Hours:		28

Digital Core (12 credit hours)

DIGITAL CORE 1

Choose one of the following. All ADPR majors, regardless of concentration, must complete one of the following courses to fulfill the major.

ART 110	Foundations: Digital Arts	4
FMX 210	Digital Media	4
Total Credit Hours:		4

Any majors planning to take ART 305 must take ART 110 as the prerequisite.

DIGITAL CORE 2

Choose one of the following. All ADPR majors, regardless of concentration, must complete one of the following courses to fulfill the major.

ART 305	Graphic Design I	4
COM 302	Digital Media and Design for Communication	4
Total Credit Hours:		4

*NOTE: Prereqs for ART 305 are ART 102, ART 104, and ART 110.

DIGITAL CORE ELECTIVES

Choose one of the following. All ADPR majors, regardless of concentration, must complete one of the following courses to fulfill the major.

COM 236	UTTV Student Television	2 or 4
COM 315	Web Design	4
FMX 241	Sound, Image and Motion	4
JOU 221	Multimedia Storytelling	4
Total Credit Hours:		4

ADVERTISING CREATIVE CONCENTRATION (28 credits)

Advertising Creative Concentration Core (12 credits)

ADPR majors choosing the advertising creative concentration must complete the following courses to fulfill the major:

COM 232	Visual Literacy	4
COM 383	Advertising Creative Direction	4
COM 483	Advertising Campaigns	4
Total Credit Hours:		12

Advertising Creative Concentration Electives

Below are lists of electives for the Advertising Creative concentration.

Outside of these lists, a maximum of 8 credit hours in related courses may count as electives in a concentration. These courses should closely coincide with the student's scholarly or career interests, and should be chosen with the advice of a communication faculty adviser.

No more than 8 credit hours of independent study may be counted towards elective in a concentration.

A maximum of 4 credit hours of internship can be counted toward the ADPR major.

Additional internship credits may be counted toward general education electives.

Internship credits will not count toward requirements for 300 level or above courses.

An elective course can only count once toward the major, even if it appears on more than one list.

Advertising Creative Concentration - History/Theory Electives (8 credits hours)

ADPR majors choosing the advertising creative concentration must complete 8 credit hours from the following list of electives. At least 4 credit hours must be taken at the 300-level or above.

ART 281	History of Graphic Design	4
ART 357	Modern Art	4
COM 301	Introduction to Organizational Communication	4
COM 323	Digital Communication and Society	4
COM 327	Communication and Law	4
COM 332	Television Criticism	4
COM 334	Information and the New World Order	4
COM 365	Critical Analysis of Media Events	4
COM 370	Women, Film and Popular Culture	4
COM 388	Multicultural and Prosocial Strategic Communication	4
COM 392	Independent Study in Communication	1-4
COM 401	Intercultural Communication	4
COM 425	Information Technology and Human Values	4
COM 426	Public Opinion, the Media and Power	4
COM 443	Communication and Cultural Studies	4
COM 466	International Advertising	4
FMX 211	Media Arts: History and Theory	4
JOU 101	Introduction to Journalism	4
MKT 300	Principles of Marketing	4
MKT 354	Buyer Behavior	4
Total Credit Hours:		8

Advertising Creative Concentration - Practicum Electives (8 credit hours)

ADPR majors choosing a concentration in advertising creative must complete 8 credit hours from the following list of electives, at least 4 at the 300-level or above.

A maximum of 4 credit hours of internship can be counted toward electives in the major. Additional internship credit may be counted toward general education electives.

Internship credits (COM 354) will not count toward requirements for 300-level or above courses.

An elective course can only count once toward the major, even if it appears on more than one list.

ART 102	Foundations: Drawing	4
ART 104	Foundations: 2-D Design	4
ART 218	Digital Photography	4
ART 309	Typography	4
ART 318	Graphic Design II	4
COM 226	Introduction to Scriptwriting for Motion Pictures and Television	4
COM 236	UTTV Student Television	2 or 4
COM 303	Studio Television I	4
COM 315	Web Design	4
COM 333	Studio TV II	4
COM 344	Special Topics	1-4
COM 346	Writing for Interactive Media	4
COM 350	Strategic Social Media	4
COM 354	Internship in Communication	1-4
COM 384	Writing for Public Relations	4
COM 392	Independent Study in Communication	1-4
FMX 207	Digital Drawing	4
FMX 217	3D Animation I	4
FMX 241	Sound, Image and Motion	4
FMX 310	Creative Coding	4
FMX 311	Online Production	4
FMX 381	Digital Imaging	4
JOU 221	Multimedia Storytelling	4
JOU 273	Practicum in Student Publications	1-4
JOU 304	Social, Digital, and Data Journalism	4
MKT 411	Promotion and Branding Strategies	4
SPE 100	Voice and Diction	4
SPE 200	Oral Communication	4
SPE 205	Oral Performance of Literature	4
SPE 208	Speech for Business and the Professions	4
SPE 212	Global Speech, Human Rights and Social Justice	4
SPE 300	Storytelling: Voice, Script and Movement	4
SPE 308	Group Presentation and Leading Change	4
SPE 310	Interpersonal Communication	4
SPE 315	Freedom of Speech and First Amendment Studies	4
SPE 330	Special Topics in Speech	2-4
SPE 400	Public Messages and Technology	4
SPE 425	Persuasion, Argumentation, and Conflict Resolution	4
WRI 200	Introduction to Creative Writing	4
WRI 240	Writing Drama	4
Total Credit Hours:		8

Students may receive credit for SPE 200 or SPE 208 (but not both) because of potential overlap in content.

JOU 273 and WRI 242 may be taken for up to 4 credits in each major.

PUBLIC RELATIONS CONCENTRATION (28 credits)

Public Relations Concentration Core (12 credit hours)

ADPR majors choosing the public relations concentration must complete the following courses to fulfill the major:

COM 384	Writing for Public Relations	4
COM 484	Public Relations Campaigns	4
Total Credit Hours:		8

BUSINESS CORE

Choose one of the following:

BUS 101	Introduction to Global Business	4
COM 301	Introduction to Organizational Communication	4
Total Credit Hours:		4

Public Relations Concentration - Electives

Below are lists of electives for the Public Relations concentration.

Additional internship credits may be counted toward general education electives.

Internship credits will not count toward requirements for 300 level or above courses.

An elective course can only count once toward the major, even if it appears on more than one list.

Public Relations Concentration - Authoring and Production Electives (8 credit hours)

ADPR majors choosing the public relations concentration must complete 8 credit hours from the following list of electives. At least 4 credit hours must be taken at the 300 level or above.

COM 234	Topics in Communication	1-4
COM 236	UTTV Student Television	2 or 4
COM 315	Web Design	4
COM 325	Writing for Broadcast News	4
COM 344	Special Topics	1-4
COM 346	Writing for Interactive Media	4
COM 350	Strategic Social Media	4
COM 383	Advertising Creative Direction	4
COM 392	Independent Study in Communication	1-4
FMX 241	Sound, Image and Motion	4
JOU 221	Multimedia Storytelling	4
JOU 271	News Reporting and Writing	4
JOU 273	Practicum in Student Publications	1-4
JOU 304	Social, Digital, and Data Journalism	4
JOU 371	Feature Writing	4
WRI 200	Introduction to Creative Writing	4
WRI 220	Digital Writing and Culture	4
WRI 242	Introduction to Publication Editing and Design	4
WRI 274	Creative Nonfiction	4
WRI 281	Technical Writing	4
Total Credit Hours:		8

WRI 242 and JOU 273 may be repeated for up to 4 credits in the major.

Public Relations Concentration - Other Electives (8 credit hours)

ADPR students choosing a concentration in public relations must complete 8 credit hours from the following list of electives.

A maximum of 4 credit hours of internship can be counted toward the ADPR major. Additional internship credits may be counted toward general education electives.

Internship requirements will not count toward requirements for 300-level or above courses.

BUS 101	Introduction to Global Business	4
COM 232	Visual Literacy	4
COM 301	Introduction to Organizational Communication	4
COM 327	Communication and Law	4
COM 344	Special Topics	1-4
COM 354	Internship in Communication	1-4
COM 388	Multicultural and Prosocial Strategic Communication	4
COM 392	Independent Study in Communication	1-4
COM 401	Intercultural Communication	4
COM 443	Communication and Cultural Studies	4
COM 499	Senior Project	4
JOU 101	Introduction to Journalism	4
SPE 100	Voice and Diction	4
SPE 200	Oral Communication	4
SPE 205	Oral Performance of Literature	4
SPE 208	Speech for Business and the Professions	4
SPE 212	Global Speech, Human Rights and Social Justice	4
SPE 300	Storytelling: Voice, Script and Movement	4
SPE 308	Group Presentation and Leading Change	4
SPE 310	Interpersonal Communication	4
SPE 315	Freedom of Speech and First Amendment Studies	4
SPE 330	Special Topics in Speech	2-4
SPE 400	Public Messages and Technology	4
SPE 425	Persuasion, Argumentation, and Conflict Resolution	4
Total Credit Hours:		8

*Students may receive credit for SPE 200 or SPE 208 (but not both), because of potential overlap in content.

GENERAL CONCENTRATION (28 credits)