Four-Year Degree Plan for Major in Advertising and Public Relations
Note that these are sample four-year plans. There are other course sequences that will allow a student to graduate within four years as long as prerequisite courses are taken in the proper sequence. These sample plans do not guarantee course availability, and adjustments to students’ plans may be necessary if they are unable to take specific courses during specific semesters. Students who are placed into lower level FYW, MAT or other prerequisite courses will need to adjust their four-year plans accordingly. Similarly, students who bring in Advanced Placement, Dual Enrollment or transfer credit for courses will need to adjust their four-year plans. A minimum of a 2.0 GPA both overall and in the major is required for graduation. In addition to major requirements, all components of the Baccalaureate Experience must be completed in order to successfully graduate.
Degree Requirements Advertising and Public Relations, Advertising Creative Concentration
First (Freshman) Year - Fall Semester
| | One of the following: | |
| ART 153 | Beginning Drawing | 4 |
| ART 154 | Figure Drawing | 4 |
| ART 204 | Beginning Design | 4 |
| ART 210 | Beginning Digital Arts | 4 |
| COM 222 | Media Aesthetics and Creativity | 4 |
| COM 224 | Mass Media and Society | 4 |
| COM 232 | Visual Literacy | 4 |
| COM 283 | Principles of Advertising | 4 |
| COM 284 | Principles of Public Relations | 4 |
| | and | |
| FYW 101 | Writing and Inquiry | 4 |
| GTW 101 | Gateways | 1 |
| | or | |
| HON 101 | Pathways to Honors 1 | 1 |
| | Humanities/Fine Arts or Social Science (Bacc. Exp.) | 4 |
| Total Credit Hours: | 13 |
First (Freshman) Year - Spring Semester
| | One of the following: | |
| ART 153 | Beginning Drawing | 4 |
| ART 154 | Figure Drawing | 4 |
| ART 204 | Beginning Design | 4 |
| ART 210 | Beginning Digital Arts | 4 |
| COM 222 | Media Aesthetics and Creativity | 4 |
| COM 224 | Mass Media and Society | 4 |
| COM 232 | Visual Literacy | 4 |
| COM 283 | Principles of Advertising | 4 |
| COM 284 | Principles of Public Relations | 4 |
| | and | |
| AWR 201 | Writing and Research | 4 |
| GTW 102 | Gateways II | 1 |
| | or | |
| HON 102 | Pathways to Honors 2 | 1 |
| | Humanities / Fine Arts or Social Science (Bacc. Exp.) | 4 |
| | Natural Science (Bacc. Exp.) | 4 |
| Total Credit Hours: | 17 |
Second (Sophomore) Year - Fall Semester
| | Choose two of the following: | |
| ART 153 | Beginning Drawing | 4 |
| ART 154 | Figure Drawing | 4 |
| ART 204 | Beginning Design | 4 |
| ART 210 | Beginning Digital Arts | 4 |
| COM 222 | Media Aesthetics and Creativity | 4 |
| COM 224 | Mass Media and Society | 4 |
| COM 232 | Visual Literacy | 4 |
| COM 283 | Principles of Advertising | 4 |
| COM 284 | Principles of Public Relations | 4 |
| | and | |
| MAT 155 | Finite Mathematics for Liberal Arts | 4 |
| | or | |
| MAT 160 | College Algebra | 4 |
| | Humanities/Fine Arts or Social Science (Bacc. Exp.) | 4 |
| Total Credit Hours: | 16 |
Second (Sophomore) Year - Spring Semester
| | One of the following: | |
| ART 153 | Beginning Drawing | 4 |
| ART 154 | Figure Drawing | 4 |
| ART 204 | Beginning Design | 4 |
| ART 210 | Beginning Digital Arts | 4 |
| COM 222 | Media Aesthetics and Creativity | 4 |
| COM 224 | Mass Media and Society | 4 |
| COM 232 | Visual Literacy | 4 |
| COM 283 | Principles of Advertising | 4 |
| COM 284 | Principles of Public Relations | 4 |
| | Humanities/Fine Arts or Social Science (Bacc. Exp.) | 4 |
| | Natural Science (Bacc. Exp.) | 4 |
| Total Credit Hours: | 16 |
Third (Junior) Year - Fall Semester
| | Choose two of the following: | |
| ART 153 | Beginning Drawing | 4 |
| ART 154 | Figure Drawing | 4 |
| ART 204 | Beginning Design | 4 |
| ART 210 | Beginning Digital Arts | 4 |
| COM 222 | Media Aesthetics and Creativity | 4 |
| COM 224 | Mass Media and Society | 4 |
| COM 232 | Visual Literacy | 4 |
| COM 283 | Principles of Advertising | 4 |
| COM 284 | Principles of Public Relations | 4 |
| | and | |
| ART 305 | Introduction to Graphic Design | 4 |
| COM 383 | Writing for Advertising | 4 |
| Total Credit Hours: | 16 |
Third (Junior) Year - Spring Semester
| | One of the following: | |
| ART 153 | Beginning Drawing | 4 |
| ART 154 | Figure Drawing | 4 |
| ART 204 | Beginning Design | 4 |
| ART 210 | Beginning Digital Arts | 4 |
| COM 222 | Media Aesthetics and Creativity | 4 |
| COM 224 | Mass Media and Society | 4 |
| COM 232 | Visual Literacy | 4 |
| COM 283 | Principles of Advertising | 4 |
| COM 284 | Principles of Public Relations | 4 |
| | and | |
| COM 436 | Critical Studies in Public Communication | 4 |
| | Baccalaureate Experience course | 4 |
| ADPR | Elective | 4 |
| Total Credit Hours: | 16 |
Baccalaureate Experience:Writing Intensive
ADPR Elective: choose from the Advertising Creative Concentration History/Theory or Authoring and Production Electives
Fourth (Senior) Year - Fall Semester
| COM 470 | Communication Research Methods | 4 |
| | Baccalaureate Experience course | 4 |
| ADPR | Elective | 4 |
| ADPR | Elective or internship | 4 |
| Total Credit Hours: | 16 |
Baccalaureate Experience Course: Writing Intensive
Fourth (Senior) Year - Spring Semester
| COM 583 | Advertising Campaigns | 4 |
| ADPR | Elective | 4 |
| ADPR | Elective | 4 |
| ADPR | Elective or internship | 4 |
| Total Credit Hours: | 16 |
ADPR Electives: 8 credit hours of Advertising Creative Concentration Electives, 4 credit hours of either Advertising Creative Concentration Elective/Internship or General Elective/Internship.
Degree Requirements ADPR Public Relations Concentration
First Freshmen Year Fall Semester
| | One of the following: | |
| ART 210 | Beginning Digital Arts | 4 |
| COM 222 | Media Aesthetics and Creativity | 4 |
| COM 224 | Mass Media and Society | 4 |
| COM 225 | Media Writing | 4 |
| COM 283 | Principles of Advertising | 4 |
| COM 284 | Principles of Public Relations | 4 |
| | and | |
| FYW 101 | Writing and Inquiry | 4 |
| GTW 101 | Gateways | 1 |
| | or | |
| HON 101 | Pathways to Honors 1 | 1 |
| | Humanities / Fine Arts or Social Science (Bacc. Exp.) | 4 |
| | Humanities / Fine Arts or Social Science (Bacc. Exp.) | 4 |
| Total Credit Hours: | 17 |
First Freshmen Year Spring Semester
| | One of the following: | |
| ART 210 | Beginning Digital Arts | 4 |
| COM 222 | Media Aesthetics and Creativity | 4 |
| COM 224 | Mass Media and Society | 4 |
| COM 225 | Media Writing | 4 |
| COM 283 | Principles of Advertising | 4 |
| COM 284 | Principles of Public Relations | 4 |
| | and | |
| AWR 201 | Writing and Research | 4 |
| GTW 102 | Gateways II | 1 |
| | or | |
| HON 102 | Pathways to Honors 2 | 1 |
| | Humanities / Fine Arts or Social Science (Bacc. Exp.) | 4 |
| | Natural Science (Bacc. Exp.) | 4 |
| Total Credit Hours: | 17 |
Second Sophomore Year Fall Semester
| MAT 155 | Finite Mathematics for Liberal Arts | 4 |
| | or | |
| MAT 160 | College Algebra | 4 |
| | Choose two of the following: | |
| ART 210 | Beginning Digital Arts | 4 |
| COM 222 | Media Aesthetics and Creativity | 4 |
| COM 224 | Mass Media and Society | 4 |
| COM 225 | Media Writing | 4 |
| COM 283 | Principles of Advertising | 4 |
| COM 284 | Principles of Public Relations | 4 |
| | and | |
| | Humanities / Fine Arts or Social Science (Bacc. Exp.) | 4 |
| Total Credit Hours: | 16 |
Second Sophomore Year Spring Semester
| | One of the following: | |
| ART 210 | Beginning Digital Arts | 4 |
| COM 222 | Media Aesthetics and Creativity | 4 |
| COM 224 | Mass Media and Society | 4 |
| COM 225 | Media Writing | 4 |
| COM 283 | Principles of Advertising | 4 |
| COM 284 | Principles of Public Relations | 4 |
| | And one of the following courses: | |
| BUS 101 | Introduction to Global Business | 4 |
| COM 301 | Introduction to Organizational Communication | 4 |
| ADPR | Elective | 4 |
| | and | |
| | Humanities / Fine Arts or Social Science (Bacc. Exp.) | 4 |
| | Natural Science (Bacc. Exp.) | 4 |
| Total Credit Hours: | 16 |
Third Junior Year Fall Semester
| | One of the following: | |
| ART 210 | Beginning Digital Arts | 4 |
| COM 222 | Media Aesthetics and Creativity | 4 |
| COM 224 | Mass Media and Society | 4 |
| COM 225 | Media Writing | 4 |
| COM 283 | Principles of Advertising | 4 |
| COM 284 | Principles of Public Relations | 4 |
| | And one of the following courses: | |
| COM 241 | Introduction to Sound, Image and Motion | 4 |
| COM 302 | Digital Arts for Professional Communication | 4 |
| COM 315 | Web Design | 4 |
| JOU 221 | Multimedia Journalism I: The Digital Tool Kit | 4 |
| | and | |
| COM 384 | Writing for Public Relations | 4 |
| | Humanities / Fine Arts or Social Science (Bacc. Exp.) | 4 |
| Total Credit Hours: | 16 |
Third Year Junior Spring Semester
| | One of the following: | |
| COM 241 | Introduction to Sound, Image and Motion | 4 |
| COM 302 | Digital Arts for Professional Communication | 4 |
| COM 315 | Web Design | 4 |
| JOU 221 | Multimedia Journalism I: The Digital Tool Kit | 4 |
| | And one of the following courses: | |
| BUS 101 | Introduction to Global Business | 4 |
| COM 301 | Introduction to Organizational Communication | 4 |
| ADPR | Elective | 4 |
| | and | |
| COM 384 | Writing for Public Relations | 4 |
| COM 436 | Critical Studies in Public Communication | 4 |
| Total Credit Hours: | 16 |
Fourth Year Senior Fall Semester
| COM 470 | Communication Research Methods | 4 |
| ADPR | Elective | 4 |
| ADPR | Elective or internship | 4 |
| ADPR | Elective or General elective or Internship | 4 |
| Total Credit Hours: | 16 |
Fourth Year Senior Spring Semester
| COM 584 | Public Relations Campaigns | 4 |
| ADPR | Elective | 4 |
| ADPR | Elective or internship | 4 |
| ADPR | Elective or General elective or Internship | 4 |
| Total Credit Hours: | 16 |
Degree Requirements ADPR General Concentration
First Freshmen Year Fall Semester
| | Choose two of the following: | |
| ART 210 | Beginning Digital Arts | 4 |
| COM 222 | Media Aesthetics and Creativity | 4 |
| COM 224 | Mass Media and Society | 4 |
| COM 225 | Media Writing | 4 |
| COM 232 | Visual Literacy | 4 |
| COM 283 | Principles of Advertising | 4 |
| COM 284 | Principles of Public Relations | 4 |
| | and | |
| FYW 101 | Writing and Inquiry | 4 |
| | Humanities / Fine Arts or Social Science (Bacc. Exp.) | 4 |
| | and | |
| GTW 101 | Gateways | 1 |
| | or | |
| HON 101 | Pathways to Honors 1 | 1 |
| Total Credit Hours: | 17 |
First Freshmen Year Spring Semester
| | One of the following: | |
| ART 210 | Beginning Digital Arts | 4 |
| COM 222 | Media Aesthetics and Creativity | 4 |
| COM 224 | Mass Media and Society | 4 |
| COM 225 | Media Writing | 4 |
| COM 232 | Visual Literacy | 4 |
| COM 283 | Principles of Advertising | 4 |
| COM 284 | Principles of Public Relations | 4 |
| | and | |
| FYW 101 | Writing and Inquiry | 4 |
| | Humanities / Fine Arts or Social Science (Bacc. Exp.) | 4 |
| | Natural Science (Bacc. Exp.) | 4 |
| | and | |
| GTW 102 | Gateways II | 1 |
| | or | |
| HON 102 | Pathways to Honors 2 | 1 |
| Total Credit Hours: | 17 |
Second (Sophomore) Year Fall Semester
| | Choose two of the following: | |
| ART 210 | Beginning Digital Arts | 4 |
| COM 222 | Media Aesthetics and Creativity | 4 |
| COM 224 | Mass Media and Society | 4 |
| COM 225 | Media Writing | 4 |
| COM 232 | Visual Literacy | 4 |
| COM 284 | Principles of Public Relations | 4 |
| WRI 285 | Information Design | 4 |
| | and | |
| MAT 155 | Finite Mathematics for Liberal Arts | 4 |
| | or | |
| MAT 160 | College Algebra | 4 |
| | and | |
| | Humanities / Fine Arts or Social Science (Bacc. Exp.) | 4 |
| Total Credit Hours: | 16 |
Second (Sophomore) Year Spring Semester
| | Choose two of the following: | |
| ART 210 | Beginning Digital Arts | 4 |
| COM 222 | Media Aesthetics and Creativity | 4 |
| COM 224 | Mass Media and Society | 4 |
| COM 225 | Media Writing | 4 |
| COM 232 | Visual Literacy | 4 |
| COM 283 | Principles of Advertising | 4 |
| COM 284 | Principles of Public Relations | 4 |
| | and | |
| | Humanities / Fine Arts or Social Science (Bacc. Exp.) | 4 |
| | Natural Science (Bacc. Exp.) | 4 |
| Total Credit Hours: | 16 |
Third (Junior) Year Fall Semester
| | One of the following: | |
| ART 305 | Introduction to Graphic Design | 4 |
| COM 241 | Introduction to Sound, Image and Motion | 4 |
| COM 302 | Digital Arts for Professional Communication | 4 |
| COM 315 | Web Design | 4 |
| JOU 221 | Multimedia Journalism I: The Digital Tool Kit | 4 |
| | and | |
| COM 383 | Writing for Advertising | 4 |
| | or | |
| COM 384 | Writing for Public Relations | 4 |
| | and | |
| COM 436 | Critical Studies in Public Communication | 4 |
| | Humanities / Fine Arts or Social Science (Bacc. Exp.) | 4 |
| Total Credit Hours: | 16 |
Third (Junior) Year Spring Semester
| | One of the following: | |
| ART 305 | Introduction to Graphic Design | 4 |
| COM 241 | Introduction to Sound, Image and Motion | 4 |
| COM 302 | Digital Arts for Professional Communication | 4 |
| COM 315 | Web Design | 4 |
| JOU 221 | Multimedia Journalism I: The Digital Tool Kit | 4 |
| | and | |
| COM 383 | Writing for Advertising | 4 |
| | or | |
| COM 384 | Writing for Public Relations | 4 |
| | and | |
| COM 436 | Critical Studies in Public Communication | 4 |
| | Humanities / Fine Arts or Social Science (Bacc. Exp.) | 4 |
| Total Credit Hours: | 16 |
Fourth (Senior) Year Fall Semester
| COM 470 | Communication Research Methods | 4 |
| ADPR | Elective | 4 |
| ADPR | Elective | 4 |
| ADPR | Elective or internship | 4 |
| Total Credit Hours: | 16 |
Fourth (Senior) Year Spring Semester
| COM 583 | Advertising Campaigns | 4 |
| | or | |
| COM 584 | Public Relations Campaigns | 4 |
| | and | |
| ADPR | Elective | 4 |
| ADPR | Elective or General elective or Internship | 4 |
| ADPR | Elective or General elective or Internship | 4 |
| Total Credit Hours: | 16 |
Prerequisites: Prerequisites are enforced. Students should consult the course description of this catalog to ensure they are enrolling in courses in the proper sequence.
Internship in Communication (
COM 354): To take an internship, students must have junior or senior standing and a minimum GPA of 3.0 in the major. Students are advised to complete one of the upper level writing courses in the major and at least one production course (
ART 210,
ART 305, ART 315,
COM 241,
COM 242 COM 302,
JOU 221) before taking an internship in order to prepare for the advanced education and training they will receive during their internship.
Closed courses: When recommended courses are not available in a given semester, students should continue working on their Baccalaureate Experience requirements or take ADPR electives. In rare instances, it may be necessary to request to add a closed course. Students should discuss this option with their adviser and consult the UT website for instructions about this process.