Marketing

Faculty: Dana Professor Rustogi, Chair; Professors Matulich, Washburn; Associate Professors Gupta, Kuntze, Lee, McMurrian; Assistant Professors Pennington, Smith.

The field of marketing is one of the fastest growing, vibrant and most rewarding areas of business. Nearly a third of today’s labor force holds marketing-related jobs. This portion is expected to increase substantially as more firms become market-driven. A highly diverse discipline, marketing includes advertising and promotional management, personal selling and sales management, retail management, marketing research, services and international commerce. Students who have good interpersonal skills, who like people and who are looking for a career that presents creative challenges, constant change and opportunities for significant financial rewards may have found their field.