COM 584 Public Relations Campaigns

This course focuses on a systematic process of public relations, including research, strategic planning, communication tactics and evaluation. Through an extensive public relations campaign project, students will understand and practice the multifaceted and strategic nature of public relations. The course involves case studies, group problem-solving, writing, production and client relations work.

Credits

4

Prerequisite

COM 302 or ART 305, COM 384 and senior standing, or permission of instructor.

Offered

fall and spring semesters