MKT 371 Personal Selling and Sales Management

Examines the personal selling process and the use of a professional, customer-oriented, problem-solving approach in selling situations. Studies the nature of the sales job, selection of salespeople, sales training programs, and issues in the compensation, supervision, motivation, and ethical challenges of salespeople.

Credits

4

Prerequisite

MKT 300.

Distribution

(W)

Offered

fall and spring semesters.