Catalog 2021-2022

Marketing Major

Degree Requirements

Requirements for a degree in the Sykes College of Business:

ACC 202Financial Accounting Information

4

ACC 203Managerial Accounting

4

BUS 101Introduction to Global Business

4

BUS 221Business Law and Social Responsibility

4

ECO 204Principles of Microeconomics

4

ECO 205Principles of Macroeconomics

4

FIN 310Financial Management

4

ITM 220Management Information Systems

4

MAT 225Calculus for Business

4

MGT 330Principles of Management

4

MGT 431Practical Strategic Assessment

4

MKT 300Principles of Marketing

4

QMB 210Business Statistics and Analytics

4

SPE 208Speech for Business and the Professions

4

Total Credit Hours:56

Requirements for a major in marketing:

MKT 360Marketing Research

4

MKT 450Marketing Strategy

4

Total Credit Hours:8

Any three of the following:

ENT 320Introduction to Entrepreneurship/Feasibility

4

MKT 352Services Marketing and Management

4

MKT 354Buyer Behavior

4

MKT 362Digital Marketing

4

MKT 371Professional Selling and Sales Management

4

MKT 372Retail and Distribution Management

4

MKT 410Global Marketing

4

MKT 411Promotion and Branding Strategies

4

MKT 418Advanced Professional Selling

4

MKT 495Special Topics in Marketing

4

Total Credit Hours:12

Total Credit Hours: 76