ENT 650 Entrepreneurial Marketing

In this course we will explore how marketing and entrepreneurship affect and are affected by one another. We will examine concepts from each of these two areas to determine how they apply to and how they can aid the practice of the other. We will look at the role of marketing in entrepreneurial ventures and the role of entrepreneurship in marketing efforts of all firms. Attention will be devoted to understanding why marketers resist entrepreneurship, as well as the common mistakes entrepreneurs make when it comes to marketing.

Credits

4

Prerequisite

ENT 610, ENT 620, and ENT 630. The course has an on-line component that must be completed before taking the class.

Offered

spring and summer.