MAPC 610 Digital Communication Practice

Students will learn strategies, tactics, and tools to develop effective online content, messaging, branding, imaging, and search engine optimization to meet goals of an organization using performance measures. Media planning and production will be based on market and audience analysis. Projects will include social media content development and curation, website production for multiple formats, video and 2-D production, augmented reality and mobile app conceptualization, and writing for online platforms and marketing reports.

Credits

Offered

Continuous