SPM 395 Sport Marketing/Fundraising

Studies marketing, fund-raising and promotion techniques as they apply to the sports business.  The course is designed to provide students with a broad and contemporary overview of the sport marketing field. This course will compare and contrast the field of sport and entertainment marketing with the practices and applications of mainstream marketing. Sport marketing is designed for students to study sport marketing theories and practical applications and principles by specifically learning about marketing information systems, pricing strategies, media relations, promotional methods and endorsements.

Credits

3

Prerequisite

SPM 290, ACC 202, and ECO 204.

Offered

fall and spring semesters.