Innovation Management Concentration

In the innovation management concentration, students are able to apply theories, frameworks and methods for assessing the innovative capacity of an organization, and to develop strategies for exploiting opportunities discovered.

Degree Requirements

Required courses for innovation management concentration:

ITM 635Managing Innovation

4

MKT 612Business Research Methods

4

One of the following:

ENT 670Creating and Leading New Ventures

4

MGT 660Optimizing Organizational Learning

4

MKT 704Marketing New Technology and Innovations

4

QMB 660Advanced Business Forecasting

4

Total Credit Hours: 12