ENT 487 Business Plan Development

This course draws on a broad range of business disciplines including management, marketing, finance and accounting to develop the business plan. Critical elements of the plan include industry/market analysis, clear opportunity and concept definition, target market analysis, a comprehensive human resource plan, financial pro forma analysis, as well as statements of sources and uses of funds, and an assessment of critical risks. Semester-long work on the business plan culminates with a business plan competition.

Credits

4

Prerequisite

ENT 320, MKT 360 and all prerequisites for ENT 320 and for MKT 360.

Corequisite

ENT 360

Distribution

(W)

Offered

fall and spring semesters