Catalog 2013-2014

Four-Year Degree Plan for Major in Advertising and Public Relations

Note that these are sample four-year plans. There are other course sequences that will allow a student to graduate within four years as long as prerequisite courses are taken in the proper sequence. These sample plans do not guarantee course availability, and adjustments to students’ plans may be necessary if they are unable to take specific courses during specific semesters. Students who are placed into lower level FYW, MAT or other prerequisite courses will need to adjust their four-year plans accordingly. Similarly, students who bring in Advanced Placement, Dual Enrollment or transfer credit for courses will need to adjust their four-year plans. A minimum of a 2.0 GPA both overall and in the major is required for graduation. In addition to major requirements, all components of the Baccalaureate Experience must be completed in order to successfully graduate.

Degree Requirements Advertising and Public Relations, Advertising Creative Concentration

First (Freshman) Year - Fall Semester

One of the following:

ART 153Beginning Drawing

4

ART 154Figure Drawing

4

ART 204Beginning Design

4

ART 210Beginning Digital Arts

4

COM 222Media Aesthetics and Creativity

4

COM 224Mass Media and Society

4

COM 232Visual Literacy

4

COM 283Principles of Advertising

4

COM 284Principles of Public Relations

4

and

FYW 101Writing and Inquiry

4

GTW 101Gateways

1

or

HON 101Pathways to Honors 1

1

Humanities/Fine Arts or Social Science (Bacc. Exp.)

4

Total Credit Hours:13

First (Freshman) Year - Spring Semester

One of the following:

ART 153Beginning Drawing

4

ART 154Figure Drawing

4

ART 204Beginning Design

4

ART 210Beginning Digital Arts

4

COM 222Media Aesthetics and Creativity

4

COM 224Mass Media and Society

4

COM 232Visual Literacy

4

COM 283Principles of Advertising

4

COM 284Principles of Public Relations

4

and

FYW 102Writing & Research

4

GTW 102Gateways II

1

or

HON 102Pathways to Honors 2

1

Humanities / Fine Arts or Social Science (Bacc. Exp.)

4

Natural Science (Bacc. Exp.)

4

Total Credit Hours:17

Second (Sophomore) Year - Fall Semester

Choose two of the following:

ART 153Beginning Drawing

4

ART 154Figure Drawing

4

ART 204Beginning Design

4

ART 210Beginning Digital Arts

4

COM 222Media Aesthetics and Creativity

4

COM 224Mass Media and Society

4

COM 232Visual Literacy

4

COM 283Principles of Advertising

4

COM 284Principles of Public Relations

4

and

MAT 155Finite Mathematics for Liberal Arts

4

or

MAT 160College Algebra

4

Humanities/Fine Arts or Social Science (Bacc. Exp.)

4

Total Credit Hours:16

Second (Sophomore) Year - Spring Semester

One of the following:

ART 153Beginning Drawing

4

ART 154Figure Drawing

4

ART 204Beginning Design

4

ART 210Beginning Digital Arts

4

COM 222Media Aesthetics and Creativity

4

COM 224Mass Media and Society

4

COM 232Visual Literacy

4

COM 283Principles of Advertising

4

COM 284Principles of Public Relations

4

Humanities/Fine Arts or Social Science (Bacc. Exp.)

4

Natural Science (Bacc. Exp.)

4

Total Credit Hours:16

Third (Junior) Year - Fall Semester

Choose two of the following:

ART 153Beginning Drawing

4

ART 154Figure Drawing

4

ART 204Beginning Design

4

ART 210Beginning Digital Arts

4

COM 222Media Aesthetics and Creativity

4

COM 224Mass Media and Society

4

COM 232Visual Literacy

4

COM 283Principles of Advertising

4

COM 284Principles of Public Relations

4

and

ART 305Introduction to Graphic Design

4

COM 383Writing for Advertising

4

Total Credit Hours:16

Third (Junior) Year - Spring Semester

One of the following:

ART 153Beginning Drawing

4

ART 154Figure Drawing

4

ART 204Beginning Design

4

ART 210Beginning Digital Arts

4

COM 222Media Aesthetics and Creativity

4

COM 224Mass Media and Society

4

COM 232Visual Literacy

4

COM 283Principles of Advertising

4

COM 284Principles of Public Relations

4

and

COM 436Critical Studies in Public Communication

4

Baccalaureate Experience course

4

ADPR
Elective

4

Total Credit Hours:16

Baccalaureate Experience:Writing Intensive
ADPR Elective: choose from the Advertising Creative Concentration History/Theory or Authoring and Production Electives

Fourth (Senior) Year - Fall Semester

COM 470Communication Research Methods

4

Baccalaureate Experience course

4

ADPR
Elective

4

ADPR
Elective or internship

4

Total Credit Hours:16

Baccalaureate Experience Course: Writing Intensive

Fourth (Senior) Year - Spring Semester

COM 583Advertising Campaigns

4

ADPR
Elective

4

ADPR
Elective

4

ADPR
Elective or internship

4

Total Credit Hours:16
ADPR Electives: 8 credit hours of Advertising Creative Concentration Electives, 4 credit hours of either Advertising Creative Concentration Elective/Internship or General Elective/Internship.

Degree Requirements ADPR Public Relations Concentration

Fourth Year Senior Fall Semester

COM 470Communication Research Methods

4

ADPR
Elective

4

ADPR
Elective or internship

4

ADPR
Elective or General elective or Internship

4

Total Credit Hours:16

Fourth Year Senior Spring Semester

COM 584Public Relations Campaigns

4

ADPR
Elective

4

ADPR
Elective or internship

4

ADPR
Elective or General elective or Internship

4

Total Credit Hours:16

First Freshmen Year Fall Semester

One of the following:

ART 210Beginning Digital Arts

4

COM 222Media Aesthetics and Creativity

4

COM 224Mass Media and Society

4

COM 225Media Writing

4

COM 283Principles of Advertising

4

COM 284Principles of Public Relations

4

and

FYW 101Writing and Inquiry

4

GTW 101Gateways

1

or

HON 101Pathways to Honors 1

1

Humanities / Fine Arts or Social Science (Bacc. Exp.)

4

Humanities / Fine Arts or Social Science (Bacc. Exp.)

4

Total Credit Hours:17

First Freshmen Year Spring Semester

One of the following:

ART 210Beginning Digital Arts

4

COM 222Media Aesthetics and Creativity

4

COM 224Mass Media and Society

4

COM 225Media Writing

4

COM 283Principles of Advertising

4

COM 284Principles of Public Relations

4

and

FYW 102Writing & Research

4

GTW 102Gateways II

1

or

HON 102Pathways to Honors 2

1

Humanities / Fine Arts or Social Science (Bacc. Exp.)

4

Natural Science (Bacc. Exp.)

4

Total Credit Hours:17

Second Sophomore Year Fall Semester

MAT 155Finite Mathematics for Liberal Arts

4

or

MAT 160College Algebra

4

Choose two of the following:

ART 210Beginning Digital Arts

4

COM 222Media Aesthetics and Creativity

4

COM 224Mass Media and Society

4

COM 225Media Writing

4

COM 283Principles of Advertising

4

COM 284Principles of Public Relations

4

and

Humanities / Fine Arts or Social Science (Bacc. Exp.)

4

Total Credit Hours:16

Second Sophomore Year Spring Semester

One of the following:

ART 210Beginning Digital Arts

4

COM 222Media Aesthetics and Creativity

4

COM 224Mass Media and Society

4

COM 225Media Writing

4

COM 283Principles of Advertising

4

COM 284Principles of Public Relations

4

And one of the following courses:

BUS 101Introduction to Global Business

4

COM 301Introduction to Organizational Communication

4

ADPR
Elective

4

and

Humanities / Fine Arts or Social Science (Bacc. Exp.)

4

Natural Science (Bacc. Exp.)

4

Total Credit Hours:16

Third Junior Year Fall Semester

One of the following:

ART 210Beginning Digital Arts

4

COM 222Media Aesthetics and Creativity

4

COM 224Mass Media and Society

4

COM 225Media Writing

4

COM 283Principles of Advertising

4

COM 284Principles of Public Relations

4

And one of the following courses:

COM 241Introduction to Sound, Image and Motion

4

COM 302Digital Arts for Professional Communication

4

COM 315Web Design

4

JOU 221Multimedia Journalism I: The Digital Tool Kit

4

and

COM 384Writing for Public Relations

4

Humanities / Fine Arts or Social Science (Bacc. Exp.)

4

Total Credit Hours:16

Third Year Junior Spring Semester

One of the following:

COM 241Introduction to Sound, Image and Motion

4

COM 302Digital Arts for Professional Communication

4

COM 315Web Design

4

JOU 221Multimedia Journalism I: The Digital Tool Kit

4

And one of the following courses:

BUS 101Introduction to Global Business

4

COM 301Introduction to Organizational Communication

4

ADPR
Elective

4

and

COM 384Writing for Public Relations

4

COM 436Critical Studies in Public Communication

4

Total Credit Hours:16

Degree Requirements ADPR General Concentration

First Freshmen Year Fall Semester

Choose two of the following:

ART 210Beginning Digital Arts

4

COM 222Media Aesthetics and Creativity

4

COM 224Mass Media and Society

4

COM 225Media Writing

4

COM 232Visual Literacy

4

COM 283Principles of Advertising

4

COM 284Principles of Public Relations

4

and

FYW 101Writing and Inquiry

4

Humanities / Fine Arts or Social Science (Bacc. Exp.)

4

and

GTW 101Gateways

1

or

HON 101Pathways to Honors 1

1

Total Credit Hours:17

First Freshmen Year Spring Semester

One of the following:

ART 210Beginning Digital Arts

4

COM 222Media Aesthetics and Creativity

4

COM 224Mass Media and Society

4

COM 225Media Writing

4

COM 232Visual Literacy

4

COM 283Principles of Advertising

4

COM 284Principles of Public Relations

4

and

FYW 101Writing and Inquiry

4

Humanities / Fine Arts or Social Science (Bacc. Exp.)

4

Natural Science (Bacc. Exp.)

4

and

GTW 102Gateways II

1

or

HON 102Pathways to Honors 2

1

Total Credit Hours:17

Second (Sophomore) Year Fall Semester

Choose two of the following:

ART 210Beginning Digital Arts

4

COM 222Media Aesthetics and Creativity

4

COM 224Mass Media and Society

4

COM 225Media Writing

4

COM 232Visual Literacy

4

COM 284Principles of Public Relations

4

WRI 285Information Design

4

and

MAT 155Finite Mathematics for Liberal Arts

4

or

MAT 160College Algebra

4

and

Humanities / Fine Arts or Social Science (Bacc. Exp.)

4

Total Credit Hours:16

Second (Sophomore) Year Spring Semester

Choose two of the following:

ART 210Beginning Digital Arts

4

COM 222Media Aesthetics and Creativity

4

COM 224Mass Media and Society

4

COM 225Media Writing

4

COM 232Visual Literacy

4

COM 283Principles of Advertising

4

COM 284Principles of Public Relations

4

and

Humanities / Fine Arts or Social Science (Bacc. Exp.)

4

Natural Science (Bacc. Exp.)

4

Total Credit Hours:16

Third (Junior) Year Fall Semester

One of the following:

ART 305Introduction to Graphic Design

4

COM 241Introduction to Sound, Image and Motion

4

COM 302Digital Arts for Professional Communication

4

COM 315Web Design

4

JOU 221Multimedia Journalism I: The Digital Tool Kit

4

and

COM 383Writing for Advertising

4

or

COM 384Writing for Public Relations

4

and

COM 436Critical Studies in Public Communication

4

Humanities / Fine Arts or Social Science (Bacc. Exp.)

4

Total Credit Hours:16

Third (Junior) Year Spring Semester

One of the following:

ART 305Introduction to Graphic Design

4

COM 241Introduction to Sound, Image and Motion

4

COM 302Digital Arts for Professional Communication

4

COM 315Web Design

4

JOU 221Multimedia Journalism I: The Digital Tool Kit

4

and

COM 383Writing for Advertising

4

or

COM 384Writing for Public Relations

4

and

COM 436Critical Studies in Public Communication

4

Humanities / Fine Arts or Social Science (Bacc. Exp.)

4

Total Credit Hours:16

Fourth (Senior) Year Fall Semester

COM 470Communication Research Methods

4

ADPR
Elective

4

ADPR
Elective

4

ADPR
Elective or internship

4

Total Credit Hours:16

Fourth (Senior) Year Spring Semester

COM 583Advertising Campaigns

4

or

COM 584Public Relations Campaigns

4

and

ADPR
Elective

4

ADPR
Elective or General elective or Internship

4

ADPR
Elective or General elective or Internship

4

Total Credit Hours:16

Total Credit Hours: 393

Prerequisites: Prerequisites are enforced. Students should consult the course description of this catalog to ensure they are enrolling in courses in the proper sequence.

Internship in Communication (COM 354): To take an internship, students must have junior or senior standing and a minimum GPA of 3.0 in the major. Students are advised to complete one of the upper level writing courses in the major and at least one production course (ART 210, ART 305, ART 315, COM 241, COM 242 COM 302JOU 221) before taking an internship in order to prepare for the advanced education and training they will receive during their internship.

Closed courses: When recommended courses are not available in a given semester, students should continue working on their Baccalaureate Experience requirements or take ADPR electives. In rare instances, it may be necessary to request to add a closed course. Students should discuss this option with their adviser and consult the UT website for instructions about this process.