Master of Science in Marketing

The Master of Science in Marketing integrates cutting-edge theory and application to prepare students for successful careers in the marketing field. The degree provides an innovative and specialized academic curriculum while enhancing career skills in marketing. Given the diverse career tracks in marketing, this program allows the flexibility to design a personalized course of study based on individual goals and interests.

Degree Requirements

Business Essentials courses: (14 credits)

ACC 500	Essentials of Accounting	2
FIN 500	Foundations of Finance	2
ECO 500	Foundational Economics for Managers	4
ITM(QMB) 500	Statistics for Decision Makers	4
MKT 500	Introduction to Marketing	2

All Business Essentials requirements must be met prior to taking the MS-MKT core. Please see the Business Essentials section for more information.

Required MS-MKT courses: (16 credit hours)

MKT 609	Marketing Management and Customer Value	4
MKT 610	Strategic Marketing Analysis	4
MKT 612	Business Research Methods	4
MKT 704	Marketing New Technology and Innovations	4
	or
MKT 700	Marketing Consulting Seminar	4

Elective courses: (14 credit hours)

MKT 613

Global Marketing

Three of the following: (12 credit hours)

MKT 614	Personal Selling and Sales Management	4
MKT 615	Integrated Marketing Communications	4
MKT 616	Marketing on the Cutting Edge	4
MKT 652	Services Marketing and Management	4
MKT 654	Strategic Brand Management	4
MKT 655	Marketing Law	2
MKT 656	Electronic Marketing Strategy	4
MKT 657	Buyer Behavior	4
MKT 658	Sport Marketing	4
MKT 695	Special Topics in Marketing	1-4
MKT 699	Independent Study in Marketing	1-4
MKT 690	Internship	1-4

MKT 613: May be substituted with an IBS course or international travel course.

Total Credit Hours: 30-44