MKT 656 Electronic Marketing Strategy
For graduate students only. This course explores, from the strategic perspective, the unique marketing challenges and opportunities that electronic marketing presents. It requires a fundamental grounding in the principles of marketing. It explores the nexus between e-marketing and traditional marketing activities. The class also incorporates current developments in electronic marketing to acquaint students with the present day challenges and opportunities of e-marketing.
Credits
4
Prerequisite
Foundation courses.
Offered
as needed