Four-Year Degree Plan for Major in Marketing
Note that this is a sample four-year plan. There are other course sequences that will allow a student to graduate within four years as long as prerequisite courses are taken in the proper sequence. This sample plan does not guarantee course availability, and adjustments to students’ plans may be necessary if they are unable to take specific courses during specific semesters. Students who are placed into lower level FYW, MAT or other prerequisite courses will need to adjust their four-year plans accordingly. Similarly, students who bring in Advanced Placement, Dual Enrollment or transfer credit for courses will need to adjust their four-year plans. A minimum of a 2.0 GPA both overall and in the major is required for graduation. In addition to major requirements, all components of the Baccalaureate Experience must be completed in order to successfully graduate.
Degree Requirements
First (Freshman) Year - Fall Semester
First (Freshman) Year - Spring Semester
ACC 202 | Financial Accounting Information | 4 |
ECO 205 | Principles of Macroeconomics | 4 |
| Social Science (Bacc. Exp.) | 3 |
FYW 102 | Writing & Research | 4 |
GTW 102 | Gateways II | 1 |
| or | |
HON 102 | Pathways to Honors 2 | 1 |
Total Credit Hours: | 16 |
Second (Sophomore) Year - Fall Semester
ACC 203 | Managerial Accounting | 4 |
SPE 208 | Speech for Business and the Professions | 4 |
| Natural Science (Bacc. Exp.) | 3 |
| General Elective | 4 |
Total Credit Hours: | 15 |
Second (Sophomore) Year - Spring Semester
ITM(QMB) 210 | Managerial Statistics | 4 |
ITM 220 | Information Systems | 4 |
| Social Science (Bacc. Exp.) | 3-4 |
| General Elective | 4 |
Total Credit Hours: | 16 |
Third (Junior) Year - Fall Semester
BUS 221 | Business Law and Social Responsibility | 4 |
MGT 330 | Principles of Management | 4 |
MKT 300 | Principles of Marketing | 4 |
| Humanities/Fine Arts (Bacc. Exp.) | 3 |
Total Credit Hours: | 15 |
Third (Junior) Year - Spring Semester
MKT 360 | Marketing Research | 4 |
FIN 310 | Financial Management | 4 |
| Social Science (Bacc. Exp.) | 3-4 |
MKT
| Marketing elective | 4 |
Total Credit Hours: | 16 |
Fourth (Senior) Year - Fall Semester
MKT 450 | Marketing Strategy | 4 |
| Natural Science (Bacc. Exp.) | 3 |
MKT
| Marketing elective | 4 |
| General Elective | 3 |
Total Credit Hours: | 14 |
Fourth (Senior) Year - Spring Semester
MGT 431 | Practical Strategic Assessment | 4 |
MKT
| Marketing elective | 4 |
| Humanities/Fine Arts (Bacc. Exp.) | 4 |
| General Elective | 4 |
Total Credit Hours: | 16 |
Total Credit Hours: 124
- SPE 208 fulfills 4 credit hours of the Humanities/Fine Arts requirement.
- Natural Science courses must be from different areas, one in biology and the other in chemical or physical science.
- Prerequisites are strictly enforced.