Catalog 2013-2014

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Marketing Major

Degree Requirements

Requirements for a major in marketing:

MKT 360Marketing Research

4
MKT 450Marketing Strategy

4
Total Credit Hours:8

Any three of the following:

MKT 352Services Marketing and Management

4
MKT 354Buyer Behavior

4
MKT 371Personal Selling and Sales Management

4
MKT 372Retail and Distribution Management

4
MKT 410Global Marketing

4
MKT 411Promotion and Branding Strategies

4
ENT 320Introduction to Entrepreneurship/Feasibility

4
Total Credit Hours:12

Requirements for a degree in the Sykes College of Business:

COB core, speech, and math requirements

56
Total Credit Hours:56

Total Credit Hours: 76