300

This course will provide a framework for understanding the connection between the informational and commercial sides of sport information management. Emphasis will be placed on allowing future sport managers the opportunity to acquire and refine effective ways of communicating, both internally and externally, with all their constituencies.

An in-depth study of the administrative and financial policies, standards and procedures involved in the sport management profession and related fields.

Covers the various aspects and functions of managing a stadium and/or arena. Covers the basic considerations in planning these facilities and how proper planning facilitate their management.

Studies marketing, fund-raising and promotion techniques as they apply to the sports business.  The course is designed to provide students with a broad and contemporary overview of the sport marketing field. This course will compare and contrast the field of sport and entertainment marketing with the practices and applications of mainstream marketing. Sport marketing is designed for students to study sport marketing theories and practical applications and principles by specifically learning about marketing information systems, pricing strategies, media relations, promotional methods and endorsements.

This course is designed as an overview of the legal issues most often encountered in sport. The course emphasizes tort, contract and select areas of constitutional, statutory, labor and commercial law. Students become aware of the rights of participants, athletes, coaches, managers, teachers, referees and others engaged in amateur and professional sport.

Sport serves as a global language bridging many cultural and political barriers. As an industry, sport accounts for 2 percent of the worldwide economy. This is a travel course. Interested students enroll in an on-campus course during the spring semester and travel to Europe after the semester ends. While in Europe, the class tours sports venues, attends matches and visits historical sites. The travel component may last 10-14 days. This course examines strategic, operational, cultural and technological factors to prepare future business leaders for success in the competitive sport marketplace. The course's 4 credit hours may be substituted for SPM 475 History of the Modern Olympic Games in the sport management program.