MKT 360 Marketing Research

A methodological approach to marketing and consumer research problems and opportunities, using both primary and secondary research. Examines the information needs of marketing managers and the use of information for making effective marketing decisions. Covers the marketing research process, including research design, analysis and interpretation, and reporting of findings.

Credits

4

Prerequisite

QMB 210 (or equivalent statistics course) and MKT 300.

Offered

fall, spring and summer semesters.