300

This course requires students to develop a feasibility study for a new business venture. The study will be utilized throughout courses in the major and will form the basis of the business plan in ENT 487. In addition to a historical review of entrepreneurship, students assess the value of a concept and explore opportunity recognition, innovation and creativity, pro forma financial statement development, the legal structures of business, risk analysis and types of entrepreneurial ventures.

This course introduces students to the principles and techniques of creativity and opportunity recognition that are critical to an entrepreneurial mindset.  Students will learn a wide variety of creative problem solving and theory building skills and have the opportunity to apply those to the development of an innovation or invention.  Students will also learn how to identify and reduce self-imposed limitations to creativity and opportunity recognition.  In addition, business modeling techniques are presented as a method for evaluating creative ideas.

Major sources of funding for new ventures - including family and friends funding, angels, venture capitalists, informal investors, banks, investment banks, suppliers, buyers and the government - are reviewed and evaluated in this course. Some topics for this course include debt and equity capital markets, valuation, bootstrapping, joint ventures, strategic alliances, private placements, IPOs and management buyouts. Student will create pro formas and develop a funding plan for a new venture.

This course provides an overview of the trends and developments as well as the fundamental management functions in the hospitality industry. Students will gain an understanding of the primary segments of industry, including lodging, restaurants, theme parks, clubs and event management.

This course begins with an overview of the basic business principles as they apply to multi-generational businesses. The course covers the vital importance of family businesses to communities and national economies, and the unique problems and opportunities they face. A systems perspective is used to understand the dynamics among family members, the ownership and the management of the business. The course uses speakers, case studies and assessment tools to develop understanding and strategies for managing those dynamics. It is designed for majors and non-majors either from or interested in family businesses.