Marketing Concentration
The marketing concentration provides students with a broad-based education in what it means for an organization to be truly market driven. Class projects involve students in making decisions about product development, pricing, promotion, marketing research, sales compensation, cost containment and production scheduling. Students may take courses that cover advertising, marketing management, service quality, market research, marketing strategy and international marketing.
Concentration Requirements
Required courses for marketing concentration:
Two of the following:
Total Credit Hours: 12