MKT 371 Professional Selling and Sales Management

Examines the personal selling process and the use of a professional, customer-oriented, problem-solving approach in selling situations. Studies the nature of the sales job, selection of salespeople, sales training programs, and issues in the compensation, supervision, motivation, and ethical challenges of salespeople.

Baccalaureate Experience

(W)

Credits

4

Prerequisite

Pre- or co-requisite: MKT 300 and COB requirements for taking 300-level courses.