SEM 604 Social and Emerging Media Strategy and Analytics

This course prepares students to learn and apply strategic digital communication principles for analyzing the impact of media messages. Students will acquire knowledge and skills in media analytics to understand how audiences consume and interact with social and emerging media products. Using data recollection and analysis techniques, students will learn how to interpret data strategically, for identifying relevant consumer insights to add into actionable plans that respond to challenges and opportunities.

Credits

4

Offered

Continuous