SEM 610 User Experience and Audience Research

This course covers theories and research techniques needed for understanding digital audiences’ behavior and user experience towards media products. Social psychology and consumer behavior theories and concepts discussed in this class, will help students to identify audiences’ needs, values, and attitudes. Students will learn to apply research techniques (e.g. surveys, interviews, focus groups, eye-tracking, facial mapping, and user data retrieval) for understanding user interactions with content on social and emerging media platforms.

Credits

4