Catalog 2014-2015

MKT 411 Promotion and Branding Strategies

Focuses on integrated marketing communications and branding strategies, with coverage of advertising, sales promotion, public relations, direct marketing, branding and social media. Studies the development of integrated communications plans for organizations. Also for students minoring in advertising.

Credits

4

Prerequisite

MKT 300.

Distribution

(W)

Offered

fall and spring semesters