MKT 658 Sport Marketing

Sport Marketing addresses various marketing issues that are important to sport marketers. Primarily explored are 1) the marketing of sports events, teams, equipment, and sports service providers and 2) the use of sports to market goods and services. Sport marketers must understand business principles and understand how value is created through marketing programs tied to athletes, team, leagues, fans and organizations. Topics covered include licensing, sponsorship, distribution, services marketing, products bundling, consumer behavior and communication. The class consists of lectures, guest speakers, class discussions and individual assignments relevant with current industry practices and trends.

Credits

4

Prerequisite

MKT 500 and graduate standing.

Offered

as needed