Master of Science in Marketing
The Master of Science in Marketing integrates cutting-edge theory and application to prepare students for successful careers in the marketing field. The degree provides an innovative and specialized academic curriculum while enhancing career skills in marketing. Given the diverse career tracks in marketing, this program allows the flexibility to design a personalized course of study based on individual goals and interests.
Degree Requirements
Prerequisite Courses: (10 credits)
ACC 500 | Essentials of Financial Accounting | 2 |
ECO 500 | Microeconomics for Managers | 2 |
MKT 500 | Introduction to Marketing | 2 |
QMB 500 | Statistics for Decision Makers | 4 |
Total Credit Hours: | 10 |
All Business Essentials requirements must be met prior to taking the MS-MKT core. Please see the Business Essentials section for more information.
Required MS-MKT Courses: (16 credit hours)
MKT 610 | Strategic Marketing Analysis | 4 |
MKT 612 | Business Research Methods | 4 |
MKT 614 | Professional Selling and Sales Management | 4 |
MKT 700 | Marketing Capstone | 4 |
Elective Courses: Any 4 of the following (14 - 16 credit hours)
MKT 613: May be substituted with an approved graduate-level College of Business international travel course)
Total Credit Hours: 30-42