Master of Science in Marketing

The Master of Science in Marketing integrates cutting-edge theory and application to prepare students for successful careers in the marketing field. The degree provides an innovative and specialized academic curriculum while enhancing career skills in marketing. Given the diverse career tracks in marketing, this program allows the flexibility to design a personalized course of study based on individual goals and interests.

Degree Requirements

Prerequisite Courses: (10 credits)

ACC 500	Essentials of Financial Accounting	2
ECO 500	Microeconomics for Managers	2
MKT 500	Introduction to Marketing	2
QMB 500	Statistics for Decision Makers	4
Total Credit Hours:		10

All Business Essentials requirements must be met prior to taking the MS-MKT core. Please see the Business Essentials section for more information.

Required MS-MKT Courses: (16 credit hours)

MKT 610	Strategic Marketing Analysis	4
MKT 612	Business Research Methods	4
MKT 614	Professional Selling and Sales Management	4
MKT 700	Marketing Capstone	4

Elective Courses: Any 4 of the following (14 - 16 credit hours)

MKT 613	Global Marketing	4
MKT 617	Marketing Analytics	4
MKT 652	Services Marketing and Management	4
MKT 654	Strategic Brand Management	4
MKT 656	Digital Marketing	4
MKT 657	Buyer Behavior	4
MKT 658	Sport Marketing	4
MKT 690	Internship	1-4
MKT 695	Special Topics in Marketing	1-4
MKT 699	Independent Study in Marketing	1-4
ITM 608	Information Systems and Operations Management	4
ITM 615	Data Mining for Business	4

MKT 613: May be substituted with an approved graduate-level College of Business international travel course)

Total Credit Hours: 30-42