Four-Year Degree Plan for Major in Advertising and Public Relations
Note that this is a sample four-year plan. There are other course sequences that will allow a student to graduate within four years as long as prerequisite courses are taken in the proper sequence. This sample plan does not guarantee course availability, and adjustments to students’ plans may be necessary if they are unable to take specific courses during specific semesters. Students who are placed into lower level FYW, MAT or other prerequisite courses will need to adjust their four-year plans accordingly. Similarly, students who bring in Advanced Placement, Dual Enrollment or transfer credit for courses will need to adjust their four-year plans. A minimum of a 2.0 GPA both overall and in the major is required for graduation. In addition to major requirements, all components of the Baccalaureate Experience must be completed in order to successfully graduate.
Degree Requirements
First (Freshman) Year - Fall Semester
| COM 210/ART 210 | Beginning Digital Arts | 4 |
| or | |
| COM 224 | Mass Media and Society | 4 |
| or | |
| COM 225/WRI 225 | Media Writing | 4 |
| or | |
| COM 232 | Visual Literacy | 4 |
| or | |
| COM 282 | Survey of Advertising and Public Relations | 4 |
| ITM 200 | Introduction to Computers | 1 |
| Humanities/Fine Arts or Social Science (Bacc. Exp.) | 4 |
| Humanities/Fine Arts or Social Science (Bacc. Exp.) | 4 |
| FYW 101 | Writing and Inquiry | 4 |
| GTW 101 | Gateways | 1 |
| or | |
| HON 101 | Pathways to Honors 1 | 1 |
| Total Credit Hours: | 18 |
First (Freshman) Year - Spring Semester
| Natural Science (Bacc. Exp.) | 3 |
| Humanities/Fine Arts or Social Science (Bacc. Exp.) | 4 |
| COM 210/ART 210 | Beginning Digital Arts | 4 |
| or | |
| COM 224 | Mass Media and Society | 4 |
| or | |
| COM 225/WRI 225 | Media Writing | 4 |
| or | |
| COM 232 | Visual Literacy | 4 |
| or | |
| COM 282 | Survey of Advertising and Public Relations | 4 |
| FYW 102 | Writing & Research | 4 |
| GTW 102 | Gateways II | 1 |
| or | |
| HON 102 | Pathways to Honors 2 | 1 |
| Total Credit Hours: | 17 |
Second (Sophomore)) Year - Fall Semester
| MAT 155 | Finite Mathematics for Liberal Arts | 4 |
| or | |
| MAT 160 | College Algebra | 4 |
| and | |
| Humanities/Fine Arts or Social Science (Bacc. Exp.) | 4 |
| And one of the following courses: | |
| COM 210/ART 210 | Beginning Digital Arts | 4 |
| COM 224 | Mass Media and Society | 4 |
| COM 225/WRI 225 | Media Writing | 4 |
| COM 232 | Visual Literacy | 4 |
| COM 282 | Survey of Advertising and Public Relations | 4 |
| Total Credit Hours: | 16 |
Second (Sophomore)) Year - Spring Semester
| Humanities/Fine Arts or Social Science (Bacc. Exp.) | 4 |
| COM 210/ART 210 | Beginning Digital Arts | 4 |
| or | |
| COM 224 | Mass Media and Society | 4 |
| or | |
| COM 225/WRI 225 | Media Writing | 4 |
| or | |
| COM 232 | Visual Literacy | 4 |
| or | |
| COM 282 | Survey of Advertising and Public Relations | 4 |
| Natural Science (Bacc. Exp.) | 3 |
ADPR
| Elective | 4 |
| Total Credit Hours: | 16 |
Third (Junior) Year - Fall Semester
| COM 263 | Web Design | 4 |
| or | |
| COM 241/ART 241 | Introduction to Sound, Image and Motion | 4 |
| or | |
| COM 302 | Digital Arts for Professional Communication | 4 |
| or | |
| COM 305/ART 305 | Intro Graphic Design | 4 |
| COM 383 | Writing for Advertising | 4 |
| or | |
| COM 384 | Writing for Public Relations | 4 |
| COM 436 | Critical Studies in Public Communication | 4 |
| Humanities/Fine Arts or Social Science (Bacc. Exp.) | 4 |
| Total Credit Hours: | 16 |
Third (Junior) Year - Spring Semester
| COM 263 | Web Design | 4 |
| or | |
| COM 241/ART 241 | Introduction to Sound, Image and Motion | 4 |
| or | |
| COM 302 | Digital Arts for Professional Communication | 4 |
| or | |
| COM 305/ART 305 | Intro Graphic Design | 4 |
| COM 383 | Writing for Advertising | 4 |
| or | |
| COM 384 | Writing for Public Relations | 4 |
| COM 436 | Critical Studies in Public Communication | 4 |
ADPR
| Elective or General elective | 4 |
| Total Credit Hours: | 16 |
Fourth (Senior) Year - Fall Semester
| COM 470 | Communication Research Methods | 4 |
ADPR
| Elective or internship | 4 |
ADPR
| ADPR elective | 4 |
ADPR
| Elective or General elective or Internship | 4 |
| Total Credit Hours: | 16 |
Fourth (Senior) Year - Spring Semester
| COM 583 | Advertising Campaigns | 4 |
| or | |
| COM 584 | Public Relations Campaigns | 4 |
ADPR
| ADPR elective | 4 |
ADPR
| Elective or General elective or Internship | 4 |
ADPR
| Elective or General elective or Internship | 4 |
| Total Credit Hours: | 16 |
Prerequisites: Prerequisites are enforced. Students should consult the course description of this catalog to ensure they are enrolling in courses in the proper sequence.
Internship in Communication (COM 354): To take an internship, students must have junior or senior standing and a minimum GPA of 3.0 in the major. Students are advised to complete one of the upper level writing courses in the major and at least one class from the Sound, Image and Motion category (COM 210, 214, 263, 302, 305) before taking an internship in order to prepare for the advanced education and training they will receive during their internship.
Closed courses: When recommended courses are not available in a given semester, students should continue working on their Baccalaureate Experience requirements or take ADPR electives. In rare instances, it may be necessary to request to add a closed course. Students should discuss this option with their adviser and consult the UT website for instructions about this process.
Total Credit Hours: 131