Catalog 2011 - 2012

COM 584 Public Relations Campaigns

This course focuses on a systematic process of public relations, including research, strategic planning, communication tactics and evaluation. Through an extensive public relations campaign project, students will understand and practice the multifaceted and strategic nature of public relations. The course involves case studies, group problem-solving, writing, production and client relations work. (This course replaces COM 482, Advertising and Public Relations: Strategic Design, Innovation and Communication. This course may not be taken if the student has already taken and received a passing grade in COM 482.)

Credits

4

Prerequisite

COM 282, COM 302, ART/COM 305, COM/WRI 384 and senior standing, or permission of instructor.