COM 583 Advertising Campaigns

This course teaches strategic development of advertising campaigns and involves research, branding, copywriting, design and digital production. May not be used to satisfy general distribution requirements.

Credits

4

Prerequisite

COM 282, COM 302, ART/COM 305, COM/WRI 383 and senior standing, or permission of instructor.

Offered

fall and spring semesters (This course replaces COM 482, Advertising and Public Relations: Strategic Design, Innovation and Communication. This course may not be taken if the student has already taken and received a passing grade in COM 482.