Entrepreneurship Concentration

In industrialized countries, new businesses create the majority of new jobs, yet most entrepreneurs have no formalized instruction in how to launch a new business. This concentration prepares students for the intricacies of planning, launching and leading a new business. The curriculum is designed around two themes: screening and recognizing opportunities to create value, and managerial innovation methodologies. Self-employment is only one career option for graduates of the entrepreneurship concentration. Other career options are “entrepreneurship” (innovation in large organizations), venture capital and social entrepreneurship. In addition to a traditional classroom experience, students in the concentration compete in a business plan competition and have opportunities to interact with local entrepreneurs.

Degree Requirements

Required courses for entrepreneurship concentration:

MKT 612Business Research Methods

4

ENT 670Creating and Leading New Ventures

4

One of the following:

ENT 683Legal Environment of Entrepreneurial Ventures

4

ENT 686International Entrepreneurship

4

ENT 695Seminar in Entrepreneurship

4

MKT 704Marketing New Technology and Innovations

4

Total Credit Hours: 12