Master of Science in Marketing
The Master of Science in Marketing integrates cutting-edge theory and application to prepare students for successful careers in the marketing field. The degree provides an innovative and specialized academic curriculum while enhancing career skills in marketing. Given the diverse career tracks in marketing, this program allows the flexibility to design a personalized course of study based on individual goals and interests.
Degree Requirements
Foundations courses: (15 credits)
| ITM 510 | Developing Software Competencies | 1 |
| ACC 500 | Essentials of Accounting and Finance | 4 |
| ECO 500 | Foundational Economics for Managers | 4 |
| ITM 500 | Statistics for Decision-Makers | 4 |
| MKT 500 | Introduction to Marketing | 2 |
All foundation requirements must be met prior to taking the MS-MKT core, with the exception of ITM 510, which may be taken concurrently with core courses in a student’s first semester. Please see the Foundations section for more information.
Required MS-MKT courses: (16 credit hours)
| MKT 609 | Marketing Management and Customer Value | 4 |
| MKT 610 | Strategic Marketing Analysis | 4 |
| MKT 612 | Business Research Methods | 4 |
| MKT 704 | Marketing New Technology and Innovations | 4 |
| or | |
| MKT 700 | Marketing Consulting Seminar | 4 |
Elective courses: (14 credit hours)
Required international elective (at least 2 credit hours):
Three of the following: (12 credit hours)
MKT 613: May be substituted with an IBS course or international travel course.
Total Credit Hours: 45