MKT 614 Personal Selling and Sales Management
For graduate students only. Through lectures, student presentations, journal articles, and lab sessions, this course examines the personal selling process and the use of a professional, customer-oriented problem-solving approach in selling situations. Reviews the nature of a sales job and issues in the supervision and motivation of salespeople, and ethical challenges they face.
Credits
4
Prerequisite
Foundation courses.
Offered
as needed