500
This course teaches strategic development of advertising campaigns and involves research, branding, copywriting, design and digital production. May not be used to satisfy general distribution requirements.
Credit Hours: 4
Prerequisites
ART 305 or
COM 302,
COM 383, and senior standing, or permission of instructor.
This course focuses on a systematic process of public relations, including research, strategic planning, communication tactics and evaluation. Through an extensive public relations campaign project, students will understand and practice the multifaceted and strategic nature of public relations. The course involves case studies, group problem-solving, writing, production and client relations work.
Credit Hours: 4
Prerequisites
COM 302 or
ART 305,
COM 384 and senior standing, or permission of instructor.