SPM 399 European Sport Management
Sport serves as a global language bridging many cultural and political barriers. As an industry, sport accounts for 2 percent of the worldwide economy. This course examines strategic, operational, cultural and technological factors to prepare future business leaders for success in the competitive sport marketplace. This course if taken for four credit hours may be substituted for SPM 475 History of the Modern Olympic Games in the sport management program of study.
Credits
2-4
Offered
spring semester