MKT 615 Integrated Marketing Communications

For graduate students only. This course focuses on the strategic concept of integrated marketing communications (IMC). IMC incorporates advertising, sales promotions, publicity, public relations, personal selling, social media and any other means by which marketing information is communicated to people. The course involves a synthesis of the theoretical, practical, and social considerations of IMC.

Credits

4

Prerequisite

Foundation courses.

Corequisite

MKT 609.

Offered

fall semester.