MKT 654 Strategic Brand Management

For graduate students only. Studies the important role of creating, building and managing an organization's branding strategy. The course integrates the theoretical foundation of brand strategy with contemporary readings on branding practice. Coursework involves discussion, case analysis and projects with a high level of student interaction.

Credits

4

Prerequisite

Foundation courses.

Corequisite

MKT 609.

Offered

spring semester.