MKT 657 Buyer Behavior

For graduate students only. The course introduces a wide range of behavioral concepts, and explores the strategic implications of customer behavior for marketers. The course challenges students to explore the realities and implications of buyer behavior in traditional and e-commerce markets. Key to the course is demonstrating how an understanding of buyer behavior can help to improve strategic decision making.

Credits

4

Prerequisite

Foundation courses.

Corequisite

MKT 609.

Offered

fall semester.