400

The purpose of this course is to provide students with an understanding of the socio-cultural dynamics that affect the communication process. Students focus on their own cultural world view as they are exposed to the cultural dynamics and characteristics of other societies. Emphasis is placed upon the nonverbal and oral/visual aspects of communication content, structure and context.

Raises fundamental questions about the relationship between science and the humanities. Analyzes the role of technology in modern life with special emphasis on the impact of new information technologies.

Examines public opinion from a variety of perspectives, providing students with the ability to be intelligent consumers of public opinion research and effective users of public opinion research tools. Explores the interaction between the media and public opinion, as well as public opinion's effects on contemporary society and politics.

Examines women directors worldwide. The course will focus on the theoretical, critical, historical, cultural and aesthetic basis of films made by international, mainstream, documentary and the avant-garde women film directors of New Zealand, Europe, the Middle East, Asia, the African and Asian diasporas, and North and South America. Students will submit a series of written critical responses and complete a major project related to course material.

This course studies critical contexts of public communications to bring students an understanding of forces that shape media and representation, and relationships between mass communication and the public.

Students explore the role of communication in the social construction of culture. Emphasis is on acquiring knowledge of culture as an evolving process of codifications, and examining dominant and marginal cultural meaning systems in science, history and the arts.

Explores the relationship between myth and cinema. Also looks at the politics of representation as it relates to race, gender and ethnicity.

This course examines experimental, avant-garde cinema worldwide. It focuses on the theoretical, critical, historical, cultural and aesthetic basis of experimental and avant-garde films made by national and international directors. Students submit a series of written critical responses and complete a major project related to course material.

The course explores worldwide film theory and criticism from its roots to the present through lectures and screenings of international, global and non-western films.  Classical and contemporary theorists include Sergie Eisenstein, Andre Bazin, Gilles Deleuze, Walter Benjamin, Laura Mulvey, Lev Manovich and more. Issues of representation, the cinematic apparatus and semiotics including psychoanalytic film theory will be covered.  Students submit a series of written critical/theoretical responses and complete a conference style abstract and paper related to course material.

Seminar for seniors completing a thesis paper in cinema studies as the requirement for graduation in film and media arts. Each student pursues a cinema studies thesis project, in written form, of sufficient breadth and depth as to crystallize their experiences at the University. Topics vary from semester to semester.

The course is designed to help students integrate knowledge of advertising theory and practice within an international context. Instructor and students will meet occasionally over the spring semester for orientation and introduction to course material and spend two weeks abroad in May expanding the study and application of international advertising topics/concepts. In addition, the travel portion of the course will give students the opportunity to learn about and experience, first hand, advertising as a product and shaper of culture and the advertising industry’s role in a globalized economy.

Students will conduct deep analysis of films, delving into close readings of form and content, including character, dialogue, plot, mise-en-scene, camerawork & cinematography, editing and sound (diegetic and non-diegetic).  At the end of the course students will have an enhanced understanding of how multiple elements combine to create compelling stories and opportunities for interpretation in complex, primarily narrative, films.

Using traditional and emerging media technologies, students will develop or expand a research project in communication and media studies that addresses an issue of importance in the world around them. Students will share their research through a piece of critical writing and a related media project.

This course teaches strategic development of advertising campaigns and involves research, branding, copywriting, design and digital production.

This course focuses on a systematic process of public relations, including research, strategic planning, communication tactics and evaluation. Through an extensive public relations campaign project, students will understand and practice the multifaceted and strategic nature of public relations. The course involves case studies, group problem-solving, writing, production and client relations work.

The Communication Major Portfolio Review is required for all communication majors, to be taken during their senior year. The course asks students to select and submit major works for review and assessment.

The capstone in Advertising and Public Relations is a culminating experience that requires students to apply the skills they acquired during their years at The University of Tampa. Using professional-level media skills, the student will create and present a website portfolio that includes revised projects from coursework in advertising and public relations, a new project that addresses world issues through the lens of specified general education disciplines, and a personal reflection on pivotal coursework and experiences that have shaped the student's identity as a future working professional and global citizen. 

Students must apply for acceptance the semester before their anticipated enrollment. Each year, a select number of students are able to choose a senior project option in order to fulfill the 400-level requirement of the communication major. In this independent course, a student or group of students pursue a research or production objective of sufficient breadth and depth as to crystallize their experiences as communication majors at the University.