400
Not open to graduate students. Prepares students for the global marketing environment by examining marketing in other countries, the marketing implications of cultural and environmental differences, international marketing research, and adaptation of product, price, promotion and distribution decisions to the foreign environment.
Credit Hours: 4
(W) (IG)
Prerequisites
MKT 300.
Focuses on integrated marketing communications and branding strategies, with coverage of advertising, sales promotion, public relations, direct marketing, branding and social media. Studies the development of integrated communications plans for organizations. Also for students minoring in advertising.
Credit Hours: 4
(W)
Prerequisites
MKT 300.
Develops students' ability to use facts in the analysis of marketing strategy. A capstone course that serves as a vehicle for the application and integration of the concepts, analytical tools and problem-solving approaches taught in lower-level marketing courses.
Credit Hours: 4
Prerequisites
Completion of eight hours of marketing courses.
This internship exposes the student to a real life learning experience. Students are hired by an organization for the specific objective of gaining work experience in that organization. The paid or unpaid internship position should be relevant to the student's major, and is worked out between the organization and the student. Completion of this internship helps students partially attain the following goals of the College of Business. May not be used to satisfy major requirements. Approval of the department chair required.
Credit Hours: 1-8
Prerequisites
MKT 300, junior or senior standing and a minimum cumulative GPA of 2.75 or a 3.0 in COB.
A course offered at the discretion of the marketing department. Subject may focus on a topic of current interest in the field, training in a specific area of the field, or a topic that is of interest to a particular group of students.
Credit Hours: 4
Prerequisites
To be specified at time of offering.
A readings and independent studies course taken for variable credit.
Credit Hours: 1-4
Prerequisites
Minimum 3.0 GPA, consent of the department chair and associate dean.