Catalog 2018-2019

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Advertising and Public Relations Major

The major in advertising and public relations is designed to prepare students for professional and academic opportunities in strategic communications, as well as for the pursuit of advanced degrees. Students will have the opportunity to develop critical thinking capabilities, specialized knowledge, practical skills, technical competencies and the theoretical framework necessary to address real-world communication problems in advertising and public relations.

Core courses provide foundations in advertising, marketing, public relations, culture and society, visual aesthetics, writing, research, design, production and strategic problem solving. Students must take a minimum of 68 credit hours to fulfill the requirements of the major.

The ADPR major consists of 68 credit hours, including core requirements (28 credits) and concentration core and elective courses (40 credits).  Each ADPR major will choose one of three concentrations:

1. advertising creative concentration,

2. public relations concentration, or

3. general advertising and public relations concentration

Each graduating senior in the ADPR major, regardless of concentration, must submit a portfolio of work for evaluation by the ADPR faculty. Core requirements and concentrations are as follows:

Degree Requirements

Core 28 Credit Hours

All ADPR majors, regardless of concentration, must complete the following courses to fulfill the major:

COM 222Media Aesthetics and Creativity

4
COM 224Mass Media and Society

4
COM 283Principles of Advertising

4
COM 284Principles of Public Relations

4
COM 436Communication and Media Ethics

4
COM 470Communication Research Methods

4
FMX 210Digital Media

4
Total Credit Hours:28

Advertising Creative Concentration

ADPR majors choosing the advertising creative concentration must complete the following courses to fulfill the major:

ART 102Foundations: Drawing

4
ART 104Foundations: 2-D Design

4
COM 232Visual Literacy

4
COM 383Writing for Advertising

4
COM 583Advertising Campaigns

4
Total Credit Hours:20


Digital Core Electives

Choose one of the following:
COM 302Digital Media and Design for Communication

4
or
ART 305Graphic Design I

4
Total Credit Hours:4

*NOTE: Prereqs for ART 305 are ART 110, ART 102, and ART 104.

Advertising Creative Concentration - History/Theory Electives

ADPR majors choosing the advertising creative concentration must complete 8 credit hours from the following list of electives. At least 4 credit hours must be taken at the 300-level or above.

FMX 211Art and Technology

4
ART 357Modern Art

4
ART 281History of Graphic Design

4
COM 301Introduction to Organizational Communication

4
COM 323Frontiers of Communication

4
COM 327Communication and Law

4
COM 332Television Criticism

4
COM 334Information and the New World Order

4
COM 365Critical Analysis of Media Events

4
COM 370Women, Film and Popular Culture

4
COM 380Culture, Society and Computing Technology

4
COM 392Independent Study in Communication

1-4
COM 401Intercultural Communication

4
COM 425Information Technology and Human Values

4
COM 426Public Opinion, the Media and Power

4
COM 431Traditions of Digital Media

4
COM 443Communication and Cultural Studies

4
COM 466International Advertising

4
JOU 101Introduction to Journalism

4
MKT 300Principles of Marketing

4
MKT 354Buyer Behavior

4
Total Credit Hours:8

Advertising Creative Concentration - Authoring and Production Electives

ADPR majors choosing a concentration in advertising creative must complete 8 credit hours from the following list of electives:

ART 110Foundations: Digital Arts

4
ART 218Digital Photography

4
ART 309Typography

4
ART 318Graphic Design II

4
COM 225Media Writing

4
COM 226Introduction to Scriptwriting for Motion Pictures and Television

4
COM 303Studio Television I

4
COM 315Web Design

4
COM 333Studio Television II

4
COM 344Special Topics

1-4
COM 346Writing for Interactive Media

4
COM 373Interactive Journalism Production

4
COM 384Writing for Public Relations

4
COM 392Independent Study in Communication

1-4
FMX 207Digital Illustration

4
FMX 210Digital Media

4
FMX 2173D Animation I

4
FMX 241Sound, Image and Motion

4
FMX 310Creative Coding

4
FMX 311Online Production

4
FMX 381Digital Imaging

4
JOU 221Multimedia Journalism I: The Digital Tool Kit

4
JOU 273Practicum in Student Publications

1-4
JOU 304Multimedia Journalism II: The Converged Newsroom

4
MKT 411Promotion and Branding Strategies

4
SPE ***
Any Speech Courses

4
WRI 200Introduction to Creative Writing

4
WRI 240Writing Drama

4
Total Credit Hours:8


Advertising Creative Concentration Internships

Students are encouraged to participate in internships for credit or noncredit. For the advertising creative concentration, credit for internships (COM 354) will count toward general education electives rather than toward the major.

Public Relations Concentration

Required Concentration Courses (24 credit hours)

ADPR majors choosing the public relations concentration must complete the following courses to fulfill the major:

COM 225Media Writing

4
COM 302Digital Media and Design for Communication

4
COM 384Writing for Public Relations

4
COM 584Public Relations Campaigns

4
Total Credit Hours:16

Business Core

Choose one of the following:
BUS 101Introduction to Global Business

4
COM 301Introduction to Organizational Communication

4
Total Credit Hours:4

Digital Core Electives

Choose one of the following:
FMX 241Sound, Image and Motion

4
COM 315Web Design

4
JOU 221Multimedia Journalism I: The Digital Tool Kit

4
Total Credit Hours:4

Public Relations Concentration - Electives

Below are lists of electives for the Public Relations concentration.  Outside of these lists, a maximum of 8 credit hours in related courses may count as electives in a concentration.  These courses should closely coincide with the student's scholarly or career interests, and should be chosen with the advice of a communication faculty adviser.

No more than 8 credit hours of independent study may be counted towards elective in a concentration.

An elective course can only count once toward the major, even if it appears on more than one list.

Public Relations Concentration - Authoring and Production Electives

ADPR majors choosing the public relations concentration must complete 8 credit hours from the following list of electives. At least 4 credit hours must be taken at the 300 level or above.

COM 234Topics in Communication

1-4
COM 315Web Design

4
COM 325Writing for Broadcast News

4
COM 344Special Topics

1-4
COM 346Writing for Interactive Media

4
COM 373Interactive Journalism Production

4
COM 383Writing for Advertising

4
COM 392Independent Study in Communication

1-4
FMX 241Sound, Image and Motion

4
JOU 221Multimedia Journalism I: The Digital Tool Kit

4
JOU 271News Reporting and Writing

4
JOU 273Practicum in Student Publications

1-4
JOU 304Multimedia Journalism II: The Converged Newsroom

4
JOU 371Feature Writing

4
WRI 200Introduction to Creative Writing

4
WRI 220Writing for Online Audiences

4
WRI 242Publication Editing and Design

2-4
WRI 274Creative Nonfiction

4
WRI 281Technical Writing

4
Total Credit Hours:8

WRI 242 and JOU 273 may be repeated for up to 4 credits in the major.

Public Relations Concentration - Other Electives

ADPR students choosing a concentration in public relations must complete 8 credit hours from the following list of electives. A maximum of 4 credit hours of internship can be counted toward the ADPR major in the public relations concentration. Additional internship credits may be counted toward general education electives.

BUS 101Introduction to Global Business

4
COM 232Visual Literacy

4
COM 301Introduction to Organizational Communication

4
COM 327Communication and Law

4
COM 344Special Topics

1-4
COM 354Internship in Communication

1-4
COM 392Independent Study in Communication

1-4
COM 401Intercultural Communication

4
COM 443Communication and Cultural Studies

4
COM 499Senior Project

4
JOU 101Introduction to Journalism

4
SPE ***
Any Speech Courses

4
Total Credit Hours:8

*Students may receive credit for SPE 200 or SPE 208 (but not both), because of potential overlap in content.

Advertising and Public Relations General Concentration

Required courses (28 credits)

ADPR majors choosing the general concentration must complete the following courses to fulfill the major:

COM 225Media Writing

4
COM 232Visual Literacy

4
COM 383Writing for Advertising

4
COM 384Writing for Public Relations

4
Total Credit Hours:16


General Concentration - Core Courses

COM 225Media Writing

4
COM 232Visual Literacy

4
COM 383Writing for Advertising

4
COM 384Writing for Public Relations

4
Total Credit Hours:16

Digital Core 1

Choose one of the following:
ART 305Graphic Design I

4
COM 302Digital Media and Design for Communication

4
Total Credit Hours:4
*NOTE: Prereqs for ART 305 are ART 110, ART 102, and ART 104.

Digital Core 2

Choose one of the following:

COM 315Web Design

4
FMX 241Sound, Image and Motion

4
JOU 221Multimedia Journalism I: The Digital Tool Kit

4
Total Credit Hours:4

Campaigns Requirements

Choose one of the following:

COM 583Advertising Campaigns

4
COM 584Public Relations Campaigns

4
Total Credit Hours:4

Advertising and Public Relations General Concentration Electives

ADPR majors choosing a general concentration must complete 12 credit hours from the following lists of electives. At least 8 credit hours must be taken at the 300 level or above. A maximum of 4 credit hours of internship can be counted toward the ADPR major in general concentration. Additional internship credits may be counted toward general education electives. Internship credits will not count toward requirements for 300 level or above courses.

Outside of these lists, a maximum of 8 credit hours in related courses may count as electives in a concentration.  These courses should closely coincide with the student's scholarly or career interests, and should be chosen with the advice of a communication faculty adviser.

No more that 8 credit hours of independent study may be counted toward electives in a concentration.

An elective course can only count once towards the major, even if it appears on more than one list.

ART 102Foundations: Drawing

4
ART 104Foundations: 2-D Design

4
ART 110Foundations: Digital Arts

4
ART 218Digital Photography

4
ART 318Graphic Design II

4
BUS 101Introduction to Global Business

4
COM 234Topics in Communication

1-4
COM 301Introduction to Organizational Communication

4
COM 303Studio Television I

4
COM 315Web Design

4
COM 323Frontiers of Communication

4
COM 325Writing for Broadcast News

4
COM 327Communication and Law

4
COM 333Studio Television II

4
COM 334Information and the New World Order

4
COM 339Mobile Application Design

4
COM 344Special Topics

1-4
COM 346Writing for Interactive Media

4
COM 354Internship in Communication

1-4
COM 373Interactive Journalism Production

4
COM 380Culture, Society and Computing Technology

4
COM 392Independent Study in Communication

1-4
COM 401Intercultural Communication

4
COM 426Public Opinion, the Media and Power

4
COM 431Traditions of Digital Media

4
COM 443Communication and Cultural Studies

4
COM 466International Advertising

4
COM 499Senior Project

4
COM 583Advertising Campaigns

4
COM 584Public Relations Campaigns

4
ECO 204Principles of Microeconomics

4
FMX 2173D Animation I

4
FMX 241Sound, Image and Motion

4
FMX 310Creative Coding

4
FMX 381Digital Imaging

4
JOU 101Introduction to Journalism

4
JOU 221Multimedia Journalism I: The Digital Tool Kit

4
JOU 271News Reporting and Writing

4
JOU 273Practicum in Student Publications

1-4
JOU 304Multimedia Journalism II: The Converged Newsroom

4
JOU 371Feature Writing

4
MKT 300Principles of Marketing

4
MKT 354Buyer Behavior

4
MKT 371Personal Selling and Sales Management

4
MKT 410Global Marketing

4
MKT 411Promotion and Branding Strategies

4
MKT 450Marketing Strategy

4
SPE ***
Any Speech Courses

4
WRI 200Introduction to Creative Writing

4
WRI 220Writing for Online Audiences

4
WRI 242Publication Editing and Design

2-4
WRI 274Creative Nonfiction

4
WRI 281Technical Writing

4
Total Credit Hours:12

*Students may receive credit for SPE 200 or SPE 208 (but not both) because of potential overlap in content.

JOU 273 and WRI 242 may be taken for up to 4 credits in each major.