MKT 614 Professional Selling and Sales Management

For graduate students only. This course introduces the sales process and the use of professional, customer-oriented problem-solving approaches in business-to-business selling situations. Through case analysis, professional sales role-plays, developmental coaching, and presentations, students apply various sales strategies. The course also reviews best practices to effectively manage and lead a sales team.

Credits

4

Prerequisite

MKT 500 and ECO 500.

Corequisite

MKT 610.

Offered

Spring semester.